Rockstar Energy Drink is expanding its “Fuel What’s Next” campaign into the gaming realm with a partnership featuring breakout actor Angus Cloud and the widely popular mobile game, PUBG MOBILE. This collaboration will bring an authentic in-game experience that represents the “Fuel What’s Next” campaign, highlighting Angus Cloud’s journey into the gaming world with his exclusive in-game skin.
The “Fuel What’s Next” campaign, launched in November 2022, has allowed Rockstar Energy to delve into a range of shared interests between Angus Cloud and the brand, from motorsports and art to fashion and skateboarding. Now, Angus is entering the gaming world with his own in-game skin in PUBG MOBILE, reflecting his real-life fashion sense. The “What’s Next Set” features a gold puffer jacket, black hat, and sunglasses.
Over a four-week period, players can participate in the “What’s Next In-Game Challenge” to unlock in-game rewards and exclusive Rockstar Energy-inspired items. The first player to beat the challenge will win the grand prize: a real-life, one-of-a-kind Rockstar Energy Polaris Slingshot, available to U.S. players and valued at $38,000 USD.
Anthony Crouts, Senior Director of Marketing for PUBG MOBILE, expressed excitement over the collaboration, stating, “We’re always striving to create ways to provide unique experiences for our players and this partnership is a great example of how we bring compelling content, challenges, and in-game rewards to the battleground.”
Rockstar Energy will host the “PUBG MOBILE x Rockstar Energy Drink ‘What’s Next’ livestream from the NRG Castle” on April 27th, celebrating the launch of Angus Cloud’s game integration. The event will feature a special performance by rapper Don Toliver, showcasing Angus’ new Rockstar Energy x PUBG MOBILE in-game skin. Fans can tune into the livestream from 7:30 p.m. to 9 p.m. PST at https://www.twitch.tv/nrggg and participate in the live chat to win Angus Cloud in-game skin unlock codes, custom Rockstar Energy merchandise, and premium gear.
Platforms: iOS, Andriod