At ChinaJoy 2019 in Shanghai, international gaming brands MY.GAMES and iDreamSky announced a strategic partnership that will allow both companies to expand their businesses globally.
MY.GAMES will open up new opportunities for iDreamSky to expand into European, US and Russian markets, by providing marketing and promotional support for iDreamSky’s upcoming titles. iDreamSky’s regional expertise will allow MY.GAMES to strengthen its position in Asia, supporting on local industry requirements such as ISBN certification. iDreamSky will also localize and distribute a MY.GAMES title in China, with more details to be announced soon.
Through the partnership, MY.GAMES and iDreamSky will also be working together on new investment projects for the international market.
“We are delighted to announce this long-term partnership and look forward to working closely together,” said Vasiliy Maguryan, CEO MY.GAMES. “For us, this deal represents a valuable opportunity to engage with players in the Asian market. For iDreamSky, we can offer our expertise in launching games in Europe, CIS, North America, and beyond. Through our shared knowledge of the gaming space, MY.GAMES and iDreamSky will lend each other valuable support as we both continue to grow and become truly global forces in the industry.”
iDreamSky publishes and develops games based on high-profile IPs. In China, the company also exclusively publishes top mobile games developed in the West, including Imangi Studios’ Temple Run 2 and ustwo games’ award-winning Monument Valley.
MY.GAMES is an international developer and publisher, with a portfolio of 13 development studios and more than 150 titles across PC, consoles and mobile devices. Its hit titles include online shooter Warface, sci-fi fantasy MMO Skyforge, and mobile RPG Hustle Castle.
“This is a mutually beneficial partnership that will greatly improve both MY.GAMES and iDreamSky’s ability to operate on a truly global scale,” said Jeff Lyndon, co-founder, and president of iDreamSky. “We’re excited about the possibilities this pairing opens up for both parties.”
Both MY.GAMES and iDreamSky will be at Gamescom in Cologne, Germany in late August and will be available for interviews.