Asphalt 8: Airborne Turns 8 Anniversary Event, Fashionable New Features, Customizable Racing Avatars, and New UI

Asphalt 8: Airborne Celebrates its Eighth Year Anniversary with Special Anniversary Event, Fashionable New Features, Customizable Racing Avatars, and New UI

Players Race Through New Festival Challenges to Unlock Limited-Edition Anniversary Bugatti Bolide.

Gameloft, a leader in the creation and publishing of games, is thrilled to announce that Asphalt 8: Airborne, one of the most popular titles in the one billion downloaded multi-award-winning arcade racing franchise, today begins a celebration of its Eighth Anniversary, with an eight-day special event, the introduction of Racer Avatars, and a brand new user interface.

Players who jump into Asphalt 8: Airborne will uncover a special event lasting eight days, with lots of great rewards and giveaways. Players can even secure the Asphalt Special Edition Anniversary Bugatti Bolide! Get ready to race in this new ride with the brand new Racer Avatar feature, in which players can use a brand new wardrobe of clothes, costumes, and accessories to mix and match to let their unique style shine. Finally, longtime players will be thrilled to discover a complete overhaul of the UI in conjunction with the game’s robust revamp from the inside out. Enjoy the new look and feel, and get ready for even more improvements to come.

“In the mobile gaming space, it’s uncommon for games to reach the milestone of five years, much less eight,” said Kirill Sergienko, Game Manager of Asphalt 8: Airborne. “Asphalt 8: Airborne is an incredible title, and we’re excited to see it entertain players to such a great milestone. Players should certainly dive into the Racer Avatar feature – it’s really cool.”

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