Atari® Partners with RTFKT Studio on Limited-Edition NFT Fashion Series.
Atari today announced a partnership with RTFKT to create a limited NFT Atari-themed fashion series. The first collaboration is a one-of-a-kind Atari Sneaker that, in addition to being an incredible work of art and valuable collectible, will also be available for use across multiplayer blockchain games, including Decentraland, The Sandbox, and the upcoming Atari Metaverse.
The first item in the fashion series, the “1 to 1 Edition” Atari Sneaker, is available for auction on SuperRare starting today. SuperRare is a platform where unique and rare art is sold directly to collectors paired with a blockchain token.
Atari and RTFKT are collaborating with six artists to develop additional versions of the sneaker, all inspired by iconic Atari games. Only 50 of each design will be sold in the limited release and will never be minted again. Sales of the six additional editions will begin on the blockchain auction site Rarible today.
As part of an integrated blockchain strategy, and to add more value to collectors, Atari and RTFKT have collaborated with the industry’s top metaverse providers to have the NFTs incorporated into their games. Users can even try on the limited edition Atari Sneakers now using Snapchat or with the MetaverseMe App before purchasing.
“We are excited to partner with RTFKT Studios to bring true NFT utility to collectors with our blockchain gaming partners while showcasing the creativity and talent of top artists as they leverage our iconic brand within their work,” declared Peter Dao, Head of Social at Atari.
