Loaded, the gaming industry leader in sponsorship sales, creative, and merchandising services for gaming influencers has announced a collaboration with Boras Marketing to sign the management firm’s first pro-athlete partnership with slugger Bryce Harper. Harper joins a roster of today’s top professional gaming talent which includes Ninja, Shroud, CouRage, summit1G, TimTheTatman, Anne Munition, DrLupo, and more.
Aside from his acclaimed professional sports career, baseball’s most marketable superstar is also an avid gamer with a passion for Fortnite, among other titles. Loaded will work with Boras Marketing to manage a wide array of opportunities for Harper as it relates specifically to gaming including brand partnerships, endorsements, licensing, and more.
“There are many parallels between the professional sports and gaming industries. We have been Bryce Harper fans for a long time, and we feel he is the type of athlete with crossover appeal that can bridge these two worlds,” said Brandon Freytag, co-founder, and SVP, Talent at Loaded. “As Loaded begins to work with more traditional athletes, along with their reps and agencies, who want to enter and expand their footprint within the gaming industry, we couldn’t be more excited to welcome such a phenomenal player and personality to our roster of talent. We look forward to helping Bryce find new opportunities and collaborations within the community.”
Harper began his career at 19, after being chosen as the first overall pick in the 2010 draft. Since then, his accolades include becoming the youngest position player to start in an All-Star Game, winner of the Rookie of the Year Award in 2012 and the Most Valuable Player for 2015 by unanimous decision of the Baseball Writers’ Association of America; becoming the youngest player to win the award
“Baseball will always be my number one priority, but gaming gives me a fun competitive outlet to uniquely connect with friends, peers and fans. This partnership will help further fuel my passion for gaming, allowing for opportunities to grow my community and streaming presence,” said Harper.
Sports fans and gaming enthusiasts can now find Harper on Twitch at www.twitch.tv/bryceharper3.