Big Fish Hires New Studio President Larry Plotnick

Sharing the news that Top 20 casual games company, Big Fish Games, has hired Larry Plotnick as the company’s new President. Larry is an industry veteran, having over 20 years of development and publishing experience — most recently hailing from Amazon as General Manager of Gaming for Prime. He will be important to continuing Big Fish’s mission to be one of the world’s leading casual games companies and will assist in building exceptional games for the market.

Big Fish Appoints Larry Plotnick as President to Lead Its Renewed Strategic Focus on Casual Gaming.

Larry Plotnick will help shape and guide Big Fish as it enters its 20th year as a leader in free-to-play mobile games for millions of players globally.

“Larry brings extensive experience building, scaling, and leading successful games and media business, and he is uniquely positioned to execute and evolve Big Fish’s mission to be one of the world’s leading casual games companies. Big Fish has a deep bench of talent and a proven track record of creating casual games that achieve worldwide success. Under Larry’s leadership, Big Fish has an exceptionally bright future ahead” said Mike Lang, CEO of Big Fish’s parent company, Pixel United.

Plotnick will lead a renewed strategic focus at Big Fish on building exceptional games for the casual game market, leveraging its strong capabilities in the genre and building on its strong company culture, something that is pivotal to his leadership style.

“When it comes to building great businesses, I believe it always starts with good people and a great culture, where the whole team buys into a vision and can then prioritize the things that really matter. I am humbled to be able to work with the incredible and passionate team at Big Fish and look forward to continuing to improve and deliver on the experiences within casual games,” said Larry Plotnick on joining Big Fish.

Big Fish’s game portfolio includes a variety of genres to meet the full range of player motivations and preferences. Currently, Big Fish has over 300 employees across the globe developing these games. Building on the success of the company’s most recent title, EverMerge, and working closely with the Big Fish executive team, Plotnick will support the innovation and development of new and existing casual games at Big Fish, while expanding its diverse and talented team.

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