In a groundbreaking collaboration, BLAST has joined forces with TikTok to bring live coverage of the historic last ever Counter-Strike: Global Offensive (CS:GO) Major event in Paris. This partnership aims to bridge the gap between esports and gaming enthusiasts, offering integrated features and bespoke content on the popular short-form content platform. With the event taking place at the Accor Arena, the world’s best CS:GO teams will compete for a massive $1.25 million prize pool, while fans worldwide can witness the action unfold across various platforms.
A Major Collaboration
BLAST and TikTok have embarked on an ambitious endeavor to provide fans with an immersive experience during the highly-anticipated Paris Major. Through the #BLASTTVMajor hashtag, which has already amassed over 100 million views, TikTok users are encouraged to share their Paris Major experiences and utilize exclusive filters to show their support. This collaboration represents a significant milestone for Counter-Strike events, as TikTok becomes the first platform to livestream a Counter-Strike event.
An Unforgettable Tournament
The BLAST.tv Major in Paris brings together 24 of the world’s finest CS:GO teams, all vying for the prestigious title of the world’s best Counter-Strike team. With a staggering $1.25 million prize pool up for grabs, the stakes are higher than ever. The Accor Arena will play host to over 50,000 passionate fans, creating an electrifying atmosphere that will further elevate the intensity of the matches. Global audiences from more than 100+ territories can tune in to the broadcast, available in 24 different languages.
Exclusive Content and Unparalleled Access
TikTok provides the esports community with a unique opportunity to discover extraordinary content and share their passion for esports with its 1 billion users worldwide. Within the TikTok app, dedicated esports fans gain access to a specially designed in-app page that offers exclusive content and a distinctive perspective on the Paris Major. On-site reporters and other exciting features will bring fans closer to the action, enabling them to fully immerse themselves in the thrilling matches taking place in the heart of the French capital.
The TikTok Stars of the Paris Major
The dedicated TikTok page for the Paris Major showcases numerous stars from the platform who will create exclusive content and engage with the global esports community. Popular influencers such as LittleBigWhale, Raramuathra (not Rara, Rumathra), and SwammyXO will contribute their unique insights and experiences, adding another layer of excitement for fans following the event.
A Commemoration of Counter-Strike Majors
2023 marks the 10th anniversary of Counter-Strike Majors, and the BLAST.tv Major intends to commemorate this momentous occasion by highlighting and revisiting some of the most iconic moments in the history of esports and Counter-Strike. Fans can expect a nostalgic trip down memory lane as they relive unforgettable plays and witness the evolution of the game.
Enhanced Viewing Experience
BLAST.tv serves as the primary destination for fans to access the 2023 France Major, offering unparalleled access to the action. Innovative and fan-centric viewing features empower viewers to tailor their experience, relive key moments, and impact the unfolding matches. The BLAST.tv Major will also be available through BLAST’s global broadcast network, reaching audiences in over 100+ territories and catering to diverse linguistic preferences.
The partnership between BLAST and TikTok for the historic last CS:GO Major in Paris sets a new benchmark for esports events. By leveraging TikTok’s platform and integrating exclusive features, fans can enjoy a more immersive and engaging experience throughout the tournament. As the world’s best CS:GO teams battle for glory and the coveted last ever CS:GO Major trophy, the esports community can look forward to witnessing incredible displays of skill and teamwork. The collaboration between BLAST and TikTok marks a significant milestone in the esports industry, demonstrating the growing recognition and reach of competitive gaming.
Excitingly, Cineworld, in collaboration with BLAST, is also set to bring the highly anticipated BLAST.tv Paris Major 2023 to the silver screen. The final match of this Counter-Strike: Global Offensive (CS:GO) tournament will be shown live in 39 cinemas across eight different countries. This event marks France’s first and final CS:GO Major, fulfilling President Emmanuel Macron’s vision. Cineworld Cinemas will host the grand finale on May 21st, allowing fans worldwide to experience the intense action and electrifying atmosphere of the event.
As the Paris Major unfolds at the Accor Arena, fans across the globe can stay connected and engaged through TikTok’s live coverage, dedicated in-app page, and exclusive content. This partnership not only brings the excitement of the event to existing esports enthusiasts but also provides a platform for new audiences to discover and engage with the world of competitive gaming.
The BLAST.tv Major in Paris not only represents the culmination of 10 years of Counter-Strike Majors but also signifies the evolution and impact of esports as a global phenomenon. With the convergence of BLAST’s expertise in esports production and TikTok’s vast user base, this collaboration aims to elevate the spectator experience and bring fans closer to the action than ever before.
As the last ever CS:GO Major, the Paris event holds particular significance, and fans can anticipate intense competition, breathtaking moments, and a celebration of the game’s rich history. Whether you’re a seasoned esports aficionado or new to the world of competitive gaming, the BLAST and TikTok partnership ensures that you won’t miss a beat of this landmark event.
So mark your calendars, prepare for exhilarating gameplay, and join the global community of esports enthusiasts as the BLAST.tv Major takes center stage in Paris. Stay tuned to TikTok and BLAST.tv for exclusive content, live updates, and an unforgettable experience celebrating the pinnacle of Counter-Strike: Global Offensive.
