Esports entertainment company BLAST has announced a global, multi-year partnership with unikrn, a popular video games and esports betting platform. As BLAST’s global partner, unikrn will be an integral part of the BLAST fan experience, including fan-led activations, social giveaways, broadcast integration, and physical/digital branding on the BLAST Premier tournament series and the upcoming BLAST.tv Paris Major.
unikrn will also own the BLAST Picks segment, where the BLAST broadcast talent team predicts their winners from each day’s play, along with BLAST.tv PickEms whereby the Counter-Strike community has their say on predictions. The partnership with unikrn promises to deliver an immersive betting experience for fans of BLAST, with access to one of the most expansive video games and esports betting platforms on the market.
The unikrn esportsbook brings premier esports tournaments and the biggest sporting events into one convenient place, giving players more titles, more markets, and more ways to level up their fun every day. The platform also offers players an opportunity to bet on their own skills with its UMode product, as well as Moneymatch, which gives players the opportunity to face off in public or private lobbies across a variety of different titles, with bragging rights and real money on the line.
According to Oliver Clarke, Commercial Director at BLAST, the company is thrilled to have unikrn as its latest global partner. Clarke believes that the tailored esports and gaming offering of unikrn will provide BLAST fans with a safe, secure, and dedicated betting platform. The partnership comes at an exciting time for BLAST, with more events happening than ever before.
Meanwhile, unikrn CEO Justin Dellario sees BLAST as an epicenter of action for esports fans around the world. Dellario believes that unikrn is built for these moments when fans are looking for the deepest and best possible experience as they root on their favorite players and teams. The CEO is excited to bring world-class insights and betting opportunities to BLAST’s millions of fans.
BLAST Premier is a worldwide Counter-Strike tournament series that attracts tens-of-thousands of fans to live events in big arenas from London and Copenhagen to Miami and Sao Paulo, with millions more watching at home on broadcast in over 150 territories and in 25 different languages. On the other hand, the BLAST.tv Paris Major is one of the most renowned and highly-regarded esports events in the calendar year, giving thousands of teams from all around the world an opportunity to compete for a £1.25 million prize pool, a chance to etch their names in Counter-Strike folklore and a shot at being named the best team in the world.
In summary, the partnership between BLAST and unikrn promises to deliver a unique and immersive betting experience for fans of esports and video games. With unikrn’s extensive esportsbook, BLAST fans will have access to a variety of markets and titles, as well as the opportunity to bet on their own skills. As BLAST continues to expand its events, the partnership with unikrn is set to provide a safe, secure, and dedicated betting platform for its millions of fans around the world.