Digital worlds of esports and cryptocurrency to meet in BLAST Premier and Coinbase deal.
Largest cryptocurrency exchange platform in the United States to sponsor esports tournament organizer’s Spring Season.
BLAST Premier and Coinbase to help bring esports and gaming closer to the world of cryptocurrency as part of the deal.
Esports tournament organizer BLAST Premier has announced a sponsorship with leading cryptocurrency exchange platform Coinbase to sponsor their Counter-Strike Spring Season.
BLAST Premier and Coinbase will be looking to use the sponsorship to help bring the world of esports and gaming closer to cryptocurrency through integrated digital activations and player-led content.
As part of the deal, Coinbase branding will feature prominently across the Spring Showdown (13-18 April) and Final (15-20 June), including branded content opportunities and fan-led activations.
The cryptocurrency exchange platform will sponsor BLAST Premier’s ‘The Economy Play’ broadcast segment, which sees analysts dissect and discuss economy rounds in between key matches. The broadcast segment will be a deep dive into how teams decide to spend their money in-game and provide insight on how teams perform in this area of CS during a match. The Coinbase logo will also feature on the caster backdrop, in-game animated branding, and sponsor bars.
Oliver Clarke, Head of Brand Partnerships for BLAST, said: “Esports and cryptocurrency both share a strong relationship with technology and innovation. BLAST Premier is enjoyed on a global scale with an audience that is known to be tech-savvy. We look forward to seeing the result of fans engaging with the safe, secure, and world-leading cryptocurrency exchange platform.”
BLAST Premier is a leading Counter-Strike tournament series that unites all major events, offers opportunities to regions across the globe, and crowns the world champions of CS: GO. Up to 32 teams will take part in the seven BLAST Premier events this year with a combined prize pool of $2,475,000 on the line.