Esports tournament organizer BLAST Premier has announced a record 35 global media rights deals that see their 2022 Counter-Strike season broadcast in over 130 TV territories and watched in 25 languages.
Featuring a combination of the world’s leading TV networks and online platforms, BLAST Premier’s broadcast will cover all major esports regions around the world ranging from North America, LATAM, Asia, the Nordics, and CIS among others.
BLAST’s expanded broadcast portfolio represents a combination of renewals with existing global partners as well as signing an array of new media rights deals with multiple leading media outlets. Broadcasters include public broadcaster TV2 (Denmark), TV network Astro (Asia), OTT service StarTimes (Africa), popular streamer Gaules (Brazil), and online streaming service WePlay (Russia).
With further deals in the pipeline, BLAST continues to increase the value of its global media rights footprint in line with the company’s wider plans for growth and expansion.
Alexander Lewin, VP of Distribution and Programming at BLAST, said: “We are delighted to start the 2022 season with the widest distribution in our history. BLAST Premier has been on a path of rapid growth since inception two years ago and is now available in over 25 languages worldwide. We are thrilled to extend our relationship with the vast majority of our existing licensees as well as welcome so many new partners to the BLAST family.”
