Dazzle Rocks Closes $6.8M Series A Financing for Mobile-First Social Sandbox MMO

Mobile game studio, Dazzle Rocks announced today that it has closed its Series A financing round, raising $6.8M from new investments and the conversion of existing notes.  The round was led by Galaxy Interactive via its Galaxy EOS VC Fund with additional participation by Spintop Ventures, Ken Lamb (Dazzle Rocks Chairman and Co-founder of Initial Capital), byFounders, David Helgason, MTG, Sisu Game Ventures and other investors from the company’s earlier financing rounds. The investment will be used to continue developing the company’s next generation social gaming experience in a sandbox world.  Their new game has been intentionally designed and built from inception to be attractive to both Western and key East Asian markets (including China, Japan, South Korea and Taiwan) and includes UI/UX elements that appeal to female and male gamers.

Dazzle Rocks founders

Created in 2015 with a vision to create a portfolio of scalable social MMO games, Dazzle Rocks was founded by Stella Wang and Joonas Jokela, both senior mobile gaming industry veterans formerly with Rovio Entertainment. Shortly after the company’s founding, they were joined by Alexander Schachtschabel, who brought his many years of experience in building highly scalable services at mobile focused companies such as Rovio and Ericsson. More recently, Galaxy Interactive Partner Richard Kim joined Wang, Jokela, Lamb and Erik Wenngren, Co-founder and Partner at Spintop Ventures, on the Dazzle Rocks Board.

Dazzle Rocks Game photo_fullres_1080p

“Whenever there is a seismic shift in the game industry, as is happening now with rapidly changing social media channels and uses, outside-the-box, forward-thinking creativity is rewarded. Our team is singularly and relentlessly focused on these changes. We have built a multinational and experienced team that is agile and ambitious to shake the market with a groundbreaking game experience that targets the trend of gamers seeking cooperative social sandbox MMO worlds rather than battle-oriented games,” said Wang, CEO of Dazzle Rocks. “Our approach is based on a comprehensive, 360-degree understanding of the global market and delivering revolutionary games and innovative gameplay in a way that only a small, focused and determined team can do.”

The Series A financing round will be used to help Dazzle Rocks continue to create a social gaming platform that inspires imagination and provides players with a massive, immersive and constantly evolving game universe. Inspired by the social generation, the sandbox MMO is focused on co-creating in a shared world as a place where players craft their adventures while communicating and interacting on a real-time basis.

“We are in the final stage of releasing an open beta for Western markets and will later follow with key Asian markets, including China, Korea, Japan, and Taiwan,” said Jokela, COO of Dazzle Rocks. “Our custom social MMO engine foundation is now complete and enables  massive global scalability and the development of our pipeline of future social MMO games.”

“With our digital identities becoming a critical component of how we define who we are, we were excited to discover in Dazzle Rocks a mission-driven team seeking to drive meaningful connection and engagement through social play,” said Galaxy Interactive Partner Richard Kim. “Leveraging this team’s deep understanding of mobile markets across the East and West, we are excited about their potential to unlock creative communities at global scale.

“Spintop looks forward to continuing to support the excellent Dazzle Rocks team and their exciting Social MMO games and we welcome the strength Galaxy Interactive brings to build the company as it moves forward,” said Wenngren, Partner and Co-Founder at Spintop Ventures.

“Initial Capital invested in Dazzle Rocks at the earliest stage it has ever invested in a mobile gaming company,” said Lamb, Dazzle Rocks Chairman. “It has been a rewarding experience to be involved from the beginning and see our confidence in the founding team’s vision and boundless ambition reach fruition.”

“We love Dazzle Rocks’ mission of creating social games that attract a diverse audience, in particular, the female player segment, which is growing exponentially. We’re excited to be investing in Stella, Joonas, and the rest of the team of experienced game developers. The team’s strength and unique insights into Eastern and Western markets alike make them uniquely positioned for success. With some of the most experienced founders in the gaming space onboard our Collective, we are uniquely positioned to help not only with capital but operational expertise as well. We’re grateful Dazzle Rocks have chosen us to take this journey with them.” Said Eric Lagier, Managing Partner at byFounders.

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