Diablo IV Celebrates Early Access Launch Day with New Halsey Music Video + KFC Collaboration

Blizzard Entertainment, the renowned game developer, has kicked off the highly anticipated early access launch of Diablo IV with exciting announcements. Last night, attendees at the Diablo IV launch event in Downtown Los Angeles were treated to a sneak peek of the official music video for “Lilith (Diablo IV Anthem)” by the GRAMMY-nominated artist Halsey and SUGA of BTS. This captivating music video, set to release on June 5th, 2023, promises to add an extra layer of depth to the dark and immersive world of Diablo IV.

The launch event, held at the Vibiana landmark cathedral, was an unforgettable experience. Notable guests, including Gottmik from RuPaul’s Drag Race and celebrities such as Offset, Tinashe, David Harbour, and Khleo Thomas, joined the festivities. Attendees danced the night away to the DJ set by Zedd while being immersed in Diablo-themed visuals projected onto the cathedral walls. During the preview, viewers were immediately drawn into a haunting and mysterious world as Halsey brought the game’s protagonist, the Blessed Mother Lilith, to life.

Rod Fergusson, General Manager of Diablo, expressed his excitement, stating, “There’s so much to celebrate today—the work of our incredible team, our new Diablo IV anthem from Halsey, and players entering the full vision of Diablo IV for the first time. This is a culmination of years of hard work, and we’re so excited for players to jump in and become a part of Sanctuary alongside us.”

In addition to the music video announcement, Blizzard Entertainment has also revealed a limited-time collaboration with Kentucky Fried Chicken® (KFC) to offer exclusive in-game rewards for Diablo IV. From now until July 2, customers who purchase any KFC Chicken Sandwich through the KFC app or KFC.com will have the opportunity to unlock exclusive in-game rewards. These rewards feature up to five battle cosmetics in KFC’s signature red and white brand colors, with each piece of equipment representing one of Diablo’s character classes. This collaboration between two beloved brands aims to enhance players’ gaming experience and allow them to showcase their style within the game.

Players eagerly awaiting the release of Diablo IV can now pre-purchase the game, with prices starting at $69.99. Diablo IV will be available on Windows PC, Xbox Series X|S, Xbox One, PlayStation 5, and PlayStation 4. By pre-purchasing the Ultimate Edition, players gain early access to the game before the official release day. Deluxe packages are also available for each digital download, offering additional armor, seasonal battle passes, and more.

For more information on pricing, availability, and the various editions of Diablo IV, interested players can visit the official website. The early access launch of Diablo IV marks a significant milestone for the gaming community, as they embark on a thrilling adventure in the world of Sanctuary. With the mesmerizing music video by Halsey and the exclusive in-game rewards from the KFC collaboration, the excitement surrounding Diablo IV continues to grow.

Platforms: PlayStation 5, Xbox Series X|S, PlayStation 4, Xbox One, Microsoft Windows

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