Electronic Arts and National Football League Join Forces on Largest Esports Event in Madden NFL Franchise History.
The Ultimate Madden Bowl Final will crown a world champion with record distribution airing across Twitch, Twitter, YouTube, ESPN, and iHeartRadio.
Watch the first-ever Madden Esports halftime show, with performances by Multiplatinum musician Moneybagg Yo and Blocboy JB; NFL stars to headline an exclusive NFL Twitter broadcast.
Electronic Arts Inc. and the National Football League (NFL) continue to showcase the entertainment power of esports with the EA SPORTS Ultimate Madden Bowl Final tonight at 7 pm ET. This is the dramatic close to the Madden NFL 22 Championship Series and the biggest Madden NFL esports event in franchise history with record media distribution for the competition. The premiere of the Ultimate Madden Bowl Halftime Show features Madden NFL 22soundtrack artist and Multiplatinum musician Moneybagg Yo, along with special guest Blocboy JB, as they elevate the esports event.
Following the February 8th broadcasts, EA SPORTS and ESPN kick off Super Bowl LVI weekend with the exclusive Ultimate Madden Bowl ESPN Special, a unique presentation of the esports final. ESPN will air the broadcast on Friday, February 11th, at 8:30 pm ET, which marks the Madden NFL Championship Series debut on the channel. The program will re-air once again on Sunday, February 13th, at 9 am ET. NFL Media personality Kimmi Chex serves as the Ultimate Madden Bowl ESPN Special host.
Live from the Madden NFL Championship Series state-of-the-art virtual set, tonight’s Ultimate Madden Bowl Finalbroadcast pits 7th-ranked Wesley vs. top-seeded Henry with a $1 million prize purse majority share on the line. NFL Hall of Famer Tony Gonzalez voices the show open, reprising the role he served throughout the Ultimate Madden Bowl competition.
