The gaming agency Fantasyexpo has become a strategic business partner of PGL and will represent
it in establishing marketing cooperation related to their most important CS: GO tournament in 2021 –
PGL Major Stockholm 2021.
PGL Major Stockholm 2021 is the most important CS:GO event in history, with the largest prize pool
ever. Twenty-four teams from around the globe will compete for the title of the best squad in the world
and for a prize pool of $2,000,000. The event will take place at the turn of October and November
2021.
According to a signed agreement by both sides, Fantasyexpo became the official marketing and
business agency of the PGL. The company will be responsible for the full process of servicing and
acquiring advertising clients. The agency received the exclusive right to represent the tournament
organizer in establishing cooperation with potential sponsors.
The Polish gaming agency has completed a number of excellent activations in the area of gaming for
brands such as Old Spice and KFC. Fantasyexpo’s extensive portfolio includes many regional
tournaments, a growing number of tier two international events, and broadcasts from several past
Majors. For the brands that decide to enter into an advertising partnership at PGL Major, Fantasyexpo
has prepared many creative solutions, also offers consulting and advisory services to jointly create
unique branded content that will attract, engage and evoke emotions in the audience. One of the new
solutions planned by Fantasyexpo is ADditional Major Show – an event inspired by the Super Bowl
halftime show. Thus, the agency introduces a new advertising format to the electronic sports market,
increasing the possibilities of brand exposure around the most important esports games in the world.
Collaboration of this caliber is the best recognition for many years of our contribution to the esports
scene. We have known each other with PGL for a long time, so we are very pleased that we can take our partnership to the next level. As their business partner, we will try to ensure that the cooperation will result in the acquisition of the most attractive partners. – Krzysztof Stypułkowski, Co-founder of Fantasyexpo
“PGL MAJOR STOCKHOLM 2021 is going to be the biggest CS:GO event ever, and we must deliver an
incredible show for the viewers and the clients. We decided to partner with Fantasyexpo, an agency that
we trust with a solid history in esports, to materialize our ideas and activations. We cannot wait to show
the world what we have prepared for this fantastic event.” – Silviu Stroie, CEO PGL
The marketing potential of esports is growing at an incredible rate. The global income of the esports
industry in 2020 was $950 million, and according to preliminary forecasts, by the end of 2021, Esports
will break the billion-dollar barrier for the first time in history. The vast majority of this sum is made up
of money from sponsorships and other marketing activities. Of the 500 million viewers of electronic
sports, 50% qualify themselves as avid enthusiasts of the sport. This number is expected to grow by
9% every year, but the group is not only naturally growing, but also maturing – almost half of the
esports viewers are people between 25 and 44 years old.
These numbers are a prime example that esports marketing activities can be a great investment for
every brand. This is reflecting in the actions of various companies over the last two decades – after
years of domination of typically endemic brands in the world of electronic sports, non-endemic brands
appear and are increasingly boldly involved. However, in order for their marketing campaigns to be
noticeable and effective, they must be created by industry specialists. Fantasyexpo meets these
needs.
