Fantasyexpo Secures EU Broadcasting Rights for PGL Major Stockholm 2021

Fantasyexpo has acquired PGL Major Stockholm 2021 broadcasting rights in eight central European countries.

Gaming agency Fantasyexpo has acquired broadcasting rights to PGL Major Stockholm 2021, one of the most important esports events this year. Counter-Strike fans from Poland, Lithuania, Latvia, Estonia, Czech Republic, Slovakia, Bulgaria, and Romania will have access to professional live relations in their native language.

PGL Major Stockholm 2021 is the only major-tier Counter-Strike tournament this year and therefore the most prestigious one. On that account, it guarantees the vastness of positive emotions aggravated by the unique LAN-experience atmosphere. Historically, events of this prestige have attracted an average of 500,000 viewers, who over the course of three-week tournaments have generated approximately 50,000,000 hours. According to forecasts, this time up to 1,500,000 viewers will gather in front of screens at peak time.

To respond to the esports fans’ expectations, the Fantasyexpo agency has acquired exclusive broadcasting rights for the PGL Major Stockholm 2021 in eight countries: Poland, Lithuania, Latvia, Estonia, Czech Republic, Slovakia, Bulgaria, and Romania. The tournament will take place at the turn of October and November this year. Fantasyexpo will take advantage of their extensive broadcasting experience gained on the domestic market but also through their involvement in international projects such as European Development Championship or BLAST Rising. Moreover, the agency can boast of the organization of the broadcasts from previous major-tier tournaments just as MLG Columbus 2016, PGL Major Kraków 2017, FACEIT London 2018, or StarLadder Berlin 2019.

“We are constantly setting the achievement bar higher and higher. The organization of broadcasts for so many fans, in eight different languages, is surely a jump to a higher level for our agency. It is a great challenge not only for our studio but for the entire team cooperating with commercial partners and media.” – Krzysztof Stypułkowski, Co-Founder of Fantasyexpo

It is another cooperation between Fantasyexpo and PGL. The agency recently announced that it has obtained the status of the official and, above all, exclusive marketing and business partner of PGL, which entitles it to service and acquire advertising partners for local and global broadcasts.

Through commitment and creative implementations, the company can offer several versions of the HUD (graphic interface) in CS: GO or multimedia plugins adapted to the requirements of partners. The agency was awarded a silver Mixx Awards for the action “KFC on CS: GO maps 2”, which mainly consisted of showing the client’s graphics directly in the game. Thanks to the acquired knowledge, the team knows how to modify the map in such a way as not to disturb the players in the game and to make it convenient for viewers. Apart from the Polish production team, only the English-speaking commentators and the Chinese team were granted such a privilege.

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