FaZe Holdings Inc., the lifestyle and media platform rooted in gaming and youth culture, today announced a strategic partnership with The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands. The partnership marks FaZe Clan’s official inaugural entry into the metaverse.
The partnership is anchored around the development of FaZe Clan’s 12 x 12 plot of LAND named “FaZe World,” a virtual land encompassing the lifestyle and culture of FaZe Clan. The two companies will co-produce experiences for the FaZe community in The Sandbox by building digital infrastructure, virtual events, games, and digital product releases. This partnership will open the door for a gamified FaZe World that allows users to experience and engage with FaZe Clan and FaZe talent and create new revenue streams for FaZe.
The Sandbox LANDs surrounding FaZe World will be available for individual digital real estate purchases by the public, giving FaZe Clan fans a once-in-a-lifetime opportunity to be neighbors with one of the world’s largest gaming and media organizations. To mark the occasion, The Sandbox will hold a LAND sale to be announced later this year. The immersive experiences of FaZe World are slated for 2023.
“FaZe Clan’s leadership position at the apex of gaming and youth culture presents an ideal opportunity to build bridges and lead the gaming community at large into the metaverse,” says Lee Trink, CEO of FaZe Clan. “Through FaZe World and our partnership with The Sandbox, our already digitally native fans can experience FaZe Clan in a new immersive way.”
“FaZe Clan has established itself through the power of the gaming and esports communities as a leading gaming, esports, entertainment, and culture brand,” said Sebastien Borget, Co-Founder and COO of The Sandbox. “We’re thrilled to collaborate in bringing FaZe World to The Sandbox as we prepare to launch many exciting activations that put players and creators in control of the next phase of Internet culture comprising user-generated content, Web 3, metaverse, and gaming.”
Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. FaZe Clan, one of the world’s largest gaming and lifestyle organizations, comprising the industry’s leading content creators and esports teams, joins over 400 existing partnerships including Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
