Returning for its third edition, Booyah Day 2022 will be ready to bring players an evolved Free Fire Booyah Day experience following its major brand refresh this year. The iconic campaign, Booyah Day 2022, will revolve around celebrating the journey to victory and unleashing one’s true potential.
Free Fire Trend+, a new in-game system that houses Free Fire exclusive labels, will launch concurrently with Booyah Day 2022 to provide players greater access to a virtual vault of style and fashion. Players will soon be able to express themselves more freely in the game with the new in-game system and exciting labels and collections Free Fire has lined up.
This October, players are encouraged to dig deep and unlock their full potential. Booyah Day 2022 encourages players to enjoy the process by highlighting the journey rather than the destination – learning more about themselves as they go along. The campaign will kick off worldwide on October 12th.
Parallel to the campaign, Free Fire’s first-ever in-game brand Potential will debut on October 12th in collaboration with Booyah Day. The new Trend+ brand will feature four chic athleisure bundles in its first collection, inspired by the liveliness and free-spirited personality that Free Fire players exhibit. Learn more about Potential’s brand story in Free Fire!
Free Fire’s first co-created collection – handcrafted and selected by the Free Fire community worldwide – will also be released during Booyah Day! The co-created designs will be available to all players from October 14 as they unlock their potential and earn exclusive in-game rewards for completing missions during the campaign.