Gamers.Vote, the first industry-wide voter registration movement specifically created for the gaming community, today announced the launch of its first ever “Level Up and Vote Gamers-Vote-A-Thon” to take place throughout the month of July.
“Level Up and Vote” will officially launch July 4th with a marathon streaming celebration across Twitch, Facebook Gaming and Instagram platforms. Gamers.Vote will employ technology on each respective platform, directing the millions of viewers watching live-streams to register to vote online across the country. HyperX and other sponsors will join streams at the local and national level to enhance the experience and empower the communities they already support.
“There are now over 133 million gamers of voting age in the US,” said Gamers.Vote CEO, Christie St. Martin, “Our mission is to get as many of those people as we can registered to vote in the month of July. We’ve teamed up with some of the biggest names in the industry to create a movement. And, with so many important conversations currently happening in our gaming communities, Gamers.Vote is excited to work with such amazing partners to empower and amplify those voices where it really counts, at the ballot box.”
Every week, Level Up and Vote will feature some of the most recognized gaming professionals, esports leagues and emerging talent in the world, showcasing the democratic nature of the gaming community at large. Participants include top gamers and live streamers including Aerial Powers, as well as one of the largest esports organizations, FaZe Clan, who will use their influence for good and drive people to online registration.
“Anyone who is part of FaZe Clan understands the power we have to educate the gaming community to have their voices heard,” said CEO of Faze Clan, Lee Trink. “The gaming and streaming community is an untapped resource to encourage young people to get involved and create change. We are very excited to be working with Gamers.Vote and we can’t wait to begin in July.”
In addition to its top-tier pedigree of talent, Level Up and Vote will also include a ‘Rising Stars’ initiative. Gamers.Vote has partnered with CheckpointXP/Beasley Esports and Georgia-based Swagged Out Nerds to encourage all streamers great and small to have a voice and register gamers to vote in July and beyond.
“Every day in July,” said Swagged Out Nerds CEO Jason Clarke, “we will feature ‘rising star’ streamers on the front page of Twitch that our communities have identified as important new voices.”
CheckpointXP COO Lori Burgess added, “We believe that today’s gamers have an opportunity to help fuel much needed change by using their right to vote for what matters most—our future.”
Large tentpole events are scheduled throughout the July Vote-A-Thon, including content drops with FaZe Clan, an all-day Stream-A-Thon, and Skillshot Media’s ‘InvitationATL” celebration which will feature top music talent, streamer icons and sports legends to help establish and expand the voice of a new generation.
“This is a no-brainer for us,” said Mark “Garvey” Candella, Twitch’s Director of Student and Education Programs. “Our prime directive is to foster and grow gaming communities and do everything we can to support the amazing people who populate those communities. This is just the beginning of our long-term partnership with Gamers.Vote to help gamers take their rightful place as a rising voice that cannot be ignored.”
“Facebook is launching the largest voting information campaign in US history with the goal of registering more than 4 million people to vote this year,” said Leo Olebe, Global Director of Games Partnerships at Facebook. “Gamers are tone setters in their respective communities, and we’re proud to partner with Gamers.Vote to elevate the voices of gaming communities to help every eligible person in the US vote this year.”
HyperX is supporting this initiative with a custom Gamers.Vote headset to be used for prizing and rewards for all-gaming and non-endemic brand campaigns that are amplifying the movement. Within HyperX streaming shows they will also be supporting the movement to educate gamers on the importance of voting.
Gamers.Vote is the only industry-wide voting registration campaign created specifically for the gaming community. Throughout July, Gamers.Vote will be rolling out a series of voting initiatives with gaming publishers, platforms, celebrities and talent.
