Today, GamesUp42 Group announced it is the latest company to join the investor pool for newly founded gaming studio, Gunzilla, which is a next generation multiplayer shooter game developer founded by Vlad Korolev, CEO, and Alexander Zoll, CSO. With this investment, by GamesUp42 Group, Gunzilla will have an increased total possible budget of $35 million. The additional $10 million will cover expenses associated with publishing and marketing of the game. Igor Ivchenko, GamesUp42 Group co-founder and CEO, joins the Board of Gunzilla Games. This investment further expands the privately held GamesUp42 Group portfolio which includes game developing studios, financial services companies and marketing and data management companies.
Gunzilla’s mission is to create engaging, next-generation video game experiences with industry-leading narrative development. Gunzilla has already assembled a formidable team of talent from a variety of big-name studios, including Ubisoft, Electronic Arts (EA), THQ, and more. The team has worked on notable franchises such as Far Cry, Crysis, Assassin’s Creed, Watch Dogs, Total War, and Need for Speed, among others.
“Gunzilla is much more than just another game developer for our group,” said Ivchenko. “With a truly world-class team, this venture puts us at the forefront of the rapidly growing global game industry. Additionally, we expect to leverage our expertise in data management and marketing to generate continued development of our games ecosystem.”
GamesUp42 is an international group of companies that together offer a full range of services in the gaming sector, including game development and graphic design, payment and financial management, marketing data analytics, advertising and publishing, and other services. The Group has already invested more than $45 million in products and services, and posts a combined revenue of $100 million annually. GamesUp42 companies have developed, produced and distributed more than 20 game titles that are played by more than 20 million players worldwide.
“GamesUp42 Group’s investment in Gunzilla is a clear testament to the huge potential of our studio and its products,” said Korolev. “The primary value in our partnership with GamesUp42 Group comes from the proven track record in analytics and marketing. We expect this will greatly improve the efficiency and revenue generation when it comes to the publishing efforts for our innovative title.”
