Gen.G Renews with Nighthawk Pro Gaming, Setting a Gold Standard for Partnerships

Global esports organization, Gen.G, today announced that it is renewing its partnership with Nighthawk Pro Gaming a purpose-built high-performance gaming network product line by NETGEAR. Through this partnership, NETGEAR will power Gen.G’s teams and headquarters, including its current Seoul Headquarters and its future Los Angeles headquarters, with its award-winning Nighthawk Pro Gaming router and switches. This partnership sets the gold standard for esports sponsorships, between two industry leading organizations.

In addition to powering Gen.G teams with the Nighthawk Pro Gaming products, NETGEAR is also the official and exclusive gaming network equipment sponsor for Gen.G’s Seoul Dynasty Overwatch Team. Nighthawk Pro Gaming will again be the jersey patch sponsor for the Dynasty as well as Gen.G’s PUBG and Heroes of the Storm World Championship teams.

“With NETGEAR and Nighthawk Pro Gaming, our players will have access to high-performance technology and equipment that will provide them with the best gaming experience when training and competing,” said Arnold Hur, Chief Growth Officer for Gen.G. “We are thrilled to have NETGEAR as a partner in our mission to deliver professionalism and organized structure to the world of gaming.”

Gen.G will also team with NETGEAR to deploy activations utilizing Gen.G’s streaming team, all-female Fortnite team as well as continue popular Gen.G and Dynasty social media programs such as Fan Questions of the Day, Ask Me Anything, Play of the week, and more.

“We are delighted to further our very successful partnership with Gen.G to showcase how Nighthawk Pro Gaming products are purpose-built to address the unique challenges of the online gaming environment,” said Heid Cormack, senior vice president of global marketing for NETGEAR. “Over the course of the past year, Gen.G has been a valued partner helping to deliver on our mission of improving the experience of online gameplay by providing players with that competitive edge, which can only come with the proper network infrastructure.

“As a passionate advocate for gaming, NETGEAR has the aspiration to grow esports globally fostering world-wide communities that are connected by their love of competition and the games they play. We have partnered with Gen.G as the pioneer in the esports space to reach this aim and establish the category as a recognized organized team sport.”

Written by
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