Esports partnerships continue to thrive as Glytch, the future of entertainment destinations, announces its collaboration with XSET, the world’s fastest-growing gaming lifestyle organization. This partnership aims to enhance awareness and generate excitement for Glytch’s ambitious plans to construct 32 esports stadiums and entertainment destinations across the United States and Canada. XSET’s unique blend of music, sports, art, entertainment, and fashion serves as a compelling reason for Glytch to join forces with them. Through this partnership, the Glytch logo will be prominently displayed on all XSET esports team jerseys, while both companies collaborate on original content with XSET’s APEX Legends and Valorant teams.
Greg Selkoe, CEO and Co-founder of XSET, expressed his anticipation, stating, “Glytch is going to reshape esports and gaming with their venues across the country.”
Glytch, as an official partner of XSET, proudly exhibits its logo on the jerseys of all XSET esports teams. Additionally, the Glytch logo will be prominently featured on the XSET website, as well as the main banners of XSET’s YouTube and Twitter channels, and the YouTube and Twitter channels of all XSET esports athletes. To further solidify the partnership, Glytch will become the presenting sponsor for an original content series featuring XSET’s Apex Legends and Valorant teams. This collaboration will result in the production and promotion of eight episodes, to be shared across XSET’s various social media platforms, including YouTube, Instagram Reels and Stories, Twitter, and TikTok. With a collective reach of nearly 1 million followers, this content series aims to captivate and engage the gaming community. Additionally, Glytch plans to activate its presence during an XSET cultural or lifestyle event. This partnership between Glytch and XSET is set for one year, with an option to extend.
Jordan Rambis, an Advisory Board Member for Glytch, expressed enthusiasm for the collaboration, stating, “We share in XSET’s commitment to diversity and inclusion as we will welcome all gamers to our Glytch locations. We can’t wait to share our vision to build an immersive entertainment destination with an esports stadium, classic arcade, next-gen gaming, upscale food, and beverage, along with content creator studios that will be an anchor in the community for gamers and entertainment aficionados.”
XSET is dedicated to representing the future of gaming, as demonstrated by recent developments. The organization recently acquired Queens Gaming Collective, a leading women-led gaming lifestyle organization aimed at leveling the playing field for women in gaming. Furthermore, XSET has announced the signing of Brycent, a web3 gaming advocate and content creator. Brycent holds the distinction of being the first-ever web3 gaming content creator in both XSET and the broader lifestyle gaming industry. These additions, along with XSET’s existing portfolio of 44 musicians, professional athletes, content creators, gamers, and celebrities, contribute to the organization’s continued growth and influence.
Greg Selkoe, CEO and Co-founder of XSET, emphasized the transformative impact that Glytch’s venues will have on esports and gaming across the nation. Selkoe expressed excitement about the partnership, stating, “It’s incredibly exciting for us to partner with Glytch to build awareness within our community. Glytch’s venues will reshape esports and gaming, and it’s important for us to form a partnership that positively represents our esports teams and gamers.” With Glytch and XSET joining forces, the gaming community can look forward to an innovative collaboration that combines the best of entertainment, gaming, and esports.
