Go Behind-the-Scenes of Their Latest Blair Witch VR Trailer

Bloober Team takes horror fans behind-the-scares for a look at what goes into making a spooky live-action VR gameplay trailer.

With Blair Witch: VR Edition and Blair Witch: Oculus Quest Edition successfully scaring VR fans indoors and in the wild, global content leader Lionsgate (NYSE: LGF.A, LGF.B) and Bloober Team have pulled back the creative curtain to show just what goes into the making of a fantastic horror trailer.

With haunting visuals, a chilling violin soundtrack, and nods to the film that inspired the game, the Blair Witch: VR Edition live-action launch trailer packs all of the suspense of a found footage horror film into a two-minute trailer. Retro technology is juxtaposed with modern VR gear as the camera’s point of view flips fr

Step Behind-the-Scenes

“Making a horror game trailer has its own challenges,” said Krzysztof Janicki, Creative Marketing Lead at Bloober Team and scriptwriter for many of the studio’s trailers. “Within a minute or two we need to tell a story, evoke strong emotions, and still show what the game is all about.”

Before shooting starts, pre-production keeps the Bloober creative marketing team busy. From coming up with a trailer premise that achieves their goals to logistics to planning out the filming day-of, every moment is thought about. “We spend a lot of time finding the best place for shooting, the right people we want at the set, all the props we need… It can take up to several weeks.” Janicki said while describing the pre-production of the Blair Witch: VR Edition trailer. “Pace is a big part of making this trailer extremely Blair Witch, with tension ramping up via faster and faster shots. The way the live-action elements were recorded is also reminiscent of Blair Witch as we used handheld shots similar to those from the film.”

“We’re fortunate to have multi-skilled creatives at Bloober Team, so the people who shoot live footage at the set are the same people who edit and merge it with gameplay to make a… well… game trailer,” continued Janicki. “This ensures consistency and continuity of our creative vision and might actually be “the secret sauce” of our trailers.”

Built for Oculus, PC, and PlayStation VR platforms, Blair Witch: VR Edition is available on Steam, Oculus, and the PlayStation Store for $29.99. A deluxe version of Blair Witch: VR Edition including the game, original soundtrack, and Art of Blair Witch digital artbook is available for $34.99.

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