Green Man Gaming Inks Deal with Finstock Capital

Unique funding deal opens up new opportunities for global indie game developers. Green Man Gaming (GMG) and financial services firm Finstock Capital has struck a major partnership deal that will help GMG Publishing bring more Indie game titles to market.

While the global industry is projected to reach $180 billion in revenues this year, independent game studios can find it hard to secure the funding needed to bring their projects to market without the backing of a publisher.

But drawing from their direct experience of bringing over 30 video game titles to market, the award-winning retailer, distributor, and publisher Green Man Gaming sought out an equity partner to help them revolutionize the funding pipeline, taking inspiration from the motion picture industry.

It’s hoped the deal will not only help independent developers partnered with Green Man Gaming but also encourage other investors to take the plunge in a booming industry which can deliver high rewards at every stage of the process from intellectual property to retail.

Finstock will co-invest with Green Man Gaming’s Publishing division to bring new intellectual property to market. GMG Publishing works with the creators to bring their games to market, by helping with distribution, sales, asset creation, tax, and royalties.

Upcoming titles to be released under the Green Man Gaming Publishing label include

  • Kainga: Seeds of Civilization in partnership with solo developer Erik Rempen
  • Model Builder with Polish development studio Moonlit S.A.
  • Sea of Craft with Chinese studio Wizard Games

Paul Sulyok, Founder and CEO of Green Man Gaming says the partnership is welcome news for the industry, which experienced a surge during the global pandemic.

“FinStock has the experience and drives to help widen the funding pipeline in this thrilling and booming industry,” he said.

“It will help indie developers bring beautiful, immersive games to a global digital audience without having to surrender creative control to one of the big players in the market. Finstock’s financial firepower will help us ramp up the size and number of investments we make in games, which is a win for both creators and players.”

London-based Finstock Capital, which supplies bridging loans, project finance, tax credit lending, venture debt as well as investment in video games, says Green Man Gaming was an obvious partner.

Written by
GLYFE a gaming culture and lifestyle brand. We live to game. Visit for all your latest gaming news, reviews, Esports highlights, live streaming news, Cosplay, and GLYFE Merchandise.

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