This year about 10,500 children in the United States under the age of 15 will be diagnosed with cancer with the ultimate goal of getting this number to 0 – GUNNAR Optiks today announces a partnership with St. Jude Children’s Research Hospital to support its mission: Finding cures. Saving children.
Throughout the year, GUNNAR will highlight St. Jude and engage in a variety of marketing initiatives, including promotional content and targeted offerings across its website and social channels, to fundraise, educate and raise awareness for the groundbreaking research and treatment provided by St. Jude Children’s Research Hospital for childhood cancer and other life-threatening diseases.
GUNNAR will provide customers multiple opportunities for their customers to support St. Jude while they are browsing for their next pair of gaming and computer blue light glasses including; including an add-on donation to St. Jude option at checkout; the chance to buy a limited edition adult and kids ‘Collection for St. Jude’ pair of computer glasses, 50% of the retail price will benefit St. Jude; other donation initiatives still to be announced. In addition to these customer donation initiatives, GUNNAR employees will also be embarking on several internal fundraising activities to support the charity throughout the year.
“GUNNAR has long sought to give back to a worthwhile cause. Supporting the mission of St. Jude Children’s Research Hospital has been on our radar, especially because of our position as #1 in gaming and the close connection between the St. Jude PLAY LIVE fundraising platform and gamers,” said GUNNAR Director of Marketing, Georgina Petrie. “It is an honor to be able to finally play a small part in a much larger effort to combat pediatric cancer and other life-threatening diseases, while at the same time being able to educate supporters about the importance of taking care of their vision and the vision of their kids.”
Families never receive a bill from St. Jude for treatment, travel, housing, or food – because all a family should worry about is helping their child live. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer.
“Technology and innovation are at the forefront of what we do every day at St. Jude Children’s Research Hospital, from the science and research that drives our mission, to the exciting fundraising platforms we share with content creators like St. Jude PLAY LIVE,” said Richard C. Shadyac Jr., President, and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Committed partners like GUNNAR Optiks are making a difference in the lives of St. Jude families by offering customers opportunities to continue doing
what they love – gaming – but for a purpose. In short, when gamers play, St. Jude kids win.”