GameStop and the Houston Outlaws have entered into a partnership to develop in-store content and experiences for the world’s largest video game retailer.
GameStop will be bringing top-tier Overwatch instructional content to stores within Houston, Austin, San Antonio, and surrounding cities through Gaming Clinics featuring the Houston Outlaws. Fans will have newly find access to the team through a series of offline and digital events, keeping true to GameStop’s “Power to the Players” focus. Texas-Local fans of the Houston Outlaws will also have additional opportunities to engage with live matches through additional official watch parties.
“Alongside GameStop, we will further evolve Houston Outlaws’ award-winning fan engagement strategy,” said Chris DeAppolonio, EVP – Partnerships, Infinite Esports & Entertainment. “Together, we’ll be empowering fans to become better at Overwatch by learning in-depth tactics from their favorite Houston Outlaws players, while also providing unique and memorable experiences cheering on the team at watch parties. We’re excited to work with an iconic, Texas-based company like GameStop to bring online and, more importantly, offline opportunities to our fans in the greater Houston area.”
“When it comes to high-level competition in the Overwatch League, it doesn’t get any better than the Houston Outlaws – and we are thrilled to partner with one of the very best esports organizations,” said Frank Hamlin, Chief Marketing Officer for GameStop. “Through this partnership, we are hoping to provide access and resources to the amateur community that’s looking to improve their skillset in the Overwatch League,” Hamlin added.
