HyperX Becomes Official Red Carpet Gaming Sponsor for Adventure-Comedy “Free Guy”

\With gaming an ongoing theme in movies this year, HyperX is breaking into the space as an Official Red Carpet Gaming Sponsor for the world premiere of the epic adventure-comedy “Free Guy” at the AMC Lincoln Square 13 in New York.

With a storyline that celebrates the good in gaming and finding the hero within yourself, “Free Guy” aligns with HyperX’s mission to include and connect all gamers. Wildly fun and packed with hidden easter eggs, film and gaming fans can look for HyperX gear while enjoying one of this summer’s most anticipated adventure-comedy flicks.

HyperX to be an Official Red-Carpet Sponsor of “Free Guy” World Premiere in New York on August 3rd, 2021

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced it will be an Official Red Carpet Gaming Sponsor for the world premiere of “Free Guy” at the AMC Lincoln Square 13 in New York at 7 p.m. Wildly fun and packed with hidden easter eggs, film and gaming fans can look for HyperX gear while enjoying one of this summer’s most anticipated adventure-comedy flicks.

In 20th Century Studios’ “Free Guy”, bank teller Guy discovers he is actually a background player in an open-world video game. Deciding to become the hero of his own story in a world where there are no limits, Guy is determined to save his world before it is too late.

Gaming is making an appearance in multiple movie themes this year and the action continues with “Free Guy”. As the gaming and entertainment industries continue to crossover, HyperX is expanding efforts and collaborations in the film industry. With a storyline that celebrates the good in gaming and finding the hero within yourself, “Free Guy” aligns with HyperX’s mission to include and connect all gamers while encouraging all to find the hero within themselves.

“We love to continue to see positive gaming references integrated across different industries,” said Wendy Lecot, head of strategic alliances. “Full of action, comedy, and heartfelt moments, ‘Free Guy’ is a nice combination of real-life journeys and video game culture that also includes top gamer and creator appearances such as HyperX Hero Pokimane. We are excited to be part of Guy’s life adventure and look forward to more film collaborations in the future.”

In addition to Pokimane, “Free Guy” includes in-movie cameos of other popular content creators and streamers like Ninja, Lazarbeam, and Jacksepticeye. Enhancing the reality of gaming in the movie, HyperX headsets, keyboards, mice, and microphones can be seen during gaming scenes for authenticity, as well as other moments in the film for some fun-finding moments.

Free Guy opens in United States theaters on Aug. 13, 2021.

Written by
GLYFE a gaming culture and lifestyle brand. We live to game. Visit GamingLyfe.com for all your latest gaming news, reviews, Esports highlights, live streaming news, Cosplay, and GLYFE Merchandise.

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