HyperX Named Official Global Partner of NHL Gaming World Championship
As the line continues to blur between esports and traditional sports, HyperX is exploring new avenues to reach gamers and sports fans alike. Today, HyperX announced a strategic partnership with the National Hockey League (NHL) as the Official Gaming Headsets supplier of the 2021 NHL Gaming World Championship (GWC).
Aligning with HyperX’s goal of connecting gaming fans across different sports and pop culture realms, the NHL GWC offers the hockey gamer community a chance to show off their gaming skills while representing their favorite NHL club. As part of the partnership, HyperX will provide its award-winning Cloud headsets to the GWC broadcast team and competitors, engage in product placement opportunities throughout the global tournament and participate in community giveaways during matches on Twitch.
Now in its fourth year, the 2021 NHL Gaming World Championship invites the best EA SPORTS NHL 21 players in Europe and North America to compete for the Club Championship and European Championship titles and prize packages, including the chance to win a share of the $100,000 prize pool. Running from April 7th to July 24th, 2021, the NHL GWC offers the hockey gamer community a chance to show off their skills while sporting award-winning HyperX Cloud headsets. Tournament matches will be streamed on the NHL’s Twitch channel.
“As the lines continue to blur between esports and traditional sports, as seen with the NHL Gaming World Championship, we’re seeing a rise in powerful forms of entertainment that unite gamers and sports fans alike,” said Daniel Kelley, vice president of marketing, HyperX. “As players compete on the virtual ice to be named champion, hearing every detail and communicating effectivity is crucial. HyperX’s best-in-class gaming headsets deliver the ultimate sound stage and comfort, paving the way for players to achieve their best.”
“As we have paused live special events temporarily due to COVID-19, having the best equipment for our competitors in a remote broadcast environment is paramount,” said Chris Golier, NHL Vice President of Business Development and Innovation. “HyperX is the category leader in headsets and we are thrilled to partner with them to provide Cloud headsets to our talent and competitors for a superior audio experience this NHL GWC season.”
The NHL’s foray into the competitive video game ecosystem aligns with HyperX’s goal of connecting gaming fans across different sports and pop culture realms. Last summer, the NHL hosted a virtual NHL Player Gaming Challenge during the season’s pause, inviting more than 45 NHL players to participate including Nashville Predators forward and avid gamer Filip Forsberg. Off the ice, Forsberg is a frequent player of popular video games such as NHL, FIFA and Fortnite and joined the #HyperXFamily in October 2019 as the first ice hockey player to be a HyperX gaming ambassador and part of the “We’re All Gamers” campaign.
“Gaming is a passion of mine that allows me to connect with my friends in a fun way between NHL games, practices and while I’m on the road,” said Forsberg, professional hockey player and HyperX ambassador. “The battles are always fun when we play EA SPORTS NHL 21. My HyperX gaming headsets are so comfortable and create a more realistic gaming experience.”