HyperX and Allied Esports have announced a renewal of their exclusive naming rights agreement for HyperX Arena Las Vegas, the first and most prominent esports and gaming-related entertainment venue on the Las Vegas Strip. The multi-year deal includes HyperX receiving prominent branding and signage inside and outside of the venue, as well as across all arena promotions, content, and social media platforms. Allied Esports will continue to partner with HyperX on a variety of co-branded experiences and events at the arena focused on growing their gaming and esports communities.
HyperX Arena hosts local and professional esports games and tournaments, shows hosted by esports and sports celebrities as well as influencers, and a variety of gaming cultural entertainment events. The arena is considered the leading esports, gaming, content creation, and entertainment destination in Las Vegas, attracting esports fans, professional players, streamers and influencers, event organizers, publishers, and teams from all over the world.
Since opening in March 2018, when it was named the Esports Business Summit’s Venue of the Year, HyperX Arena Las Vegas has hosted more than 700 events, including League of Legend All Stars, NHL World Championship, NBA 2K The Turn, just to name a few. The arena has welcomed more than half a million visitors since its inception, including industry icons like Mr. Beast, Ninja, Jabbawockeez, Timthetatman, and Ludwig.
As part of the deal, HP Inc. OMEN PCs and monitors will be used to retrofit and update the gaming zones within the HyperX Arena. The high-quality HP products will help enhance the overall experience for gamers visiting the arena, whether they are visiting for the first time, a local player that frequents the arena, or even a visiting pro gamer, celebrity, or sports star who loves to game.
HyperX will also continue to provide gaming headsets, keyboards, mice, and mouse pads, as well as USB microphones for esports tournaments, special events, and gamers visiting the arena as the Official Peripheral Partner of HyperX Arena Las Vegas.
Daniel Kelley, Director of Marketing at HyperX, said “HyperX is excited to retain the naming rights sponsorship of the HyperX Arena Las Vegas and continue our commitment and dedication to esports and the gaming community. Allied Esports is a key partner for us, with their ability to deliver a best-in-class esports destination in a city that has become nationally known for its esports, sports, and entertainment.”
Yinghua Chen, President & CEO of Allied Esports and Allied Gaming & Entertainment, said, “As a top provider of gaming peripherals worldwide, HyperX has been an incredible partner to work with over the years. We’re thrilled to renew and expand our partnership with both the HyperX and HP teams. At Allied, we remain dedicated to delivering unparalleled gaming entertainment experiences through our highly engaging esports tournaments, gaming events, and original content for our growing community of gamers.”
HyperX and Allied Esports’ multi-year naming rights agreement is a testament to the growth of the esports industry and its rising popularity worldwide. As the industry continues to expand and evolve, HyperX is committed to remaining at the forefront, providing high-quality peripherals and experiences to gamers and esports enthusiasts around the world.
