JAKKS Pacific Partners with SEGA as Merchandise Producer

Celebrating the upcoming Netflix animated series, products to be available worldwide in 2023

JAKKS Pacific, Inc. today announced a partnership with SEGA of America, Inc. for the upcoming animated Sonic the Hedgehog series, Sonic Prime, maintaining JAKKS as one of the franchise’s global merchandise partners. Under this partnership, JAKKS will produce action figures, playsets, vehicles, plush and other collectibles associated with the upcoming new show. Additionally, JAKKS also named Disguise, Inc. as its official costume and costume accessory partner with distribution rights across the globe. JAKKS and Disguise will design, manufacture, market, and sell Sonic Prime-branded product lines worldwide commencing in 2023. As previously announced, the new Sonic Prime series, produced in partnership with WildBrain, is set to launch worldwide on Netflix in 2022 drawing upon the keystones of the brand and features the “Blue Blur” of video game fame in a high-octane adventure where the fate of a strange new metaverse rests in his gloved hands.

“SEGA has done a tremendous job telling the story of Sonic through a multitude of medium forums,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, Inc. “In addition to the high-octane video games they continue to release and the Sonic Movie 2 coming next year, Sonic Prime’s premiere on Netflix in 2022 will keep fans engaged with the property and give JAKKS a whole new Sonic multiverse to explore through toys and costumes. Our customers are not just kids, but also collectors, and this brand consistently hits the mark with retailers and fans year after year.”

“JAKKS has consistently captured Sonic’s signature persona, and we’re thrilled to have them on board for another partnership,” said Michael Cisneros, Senior Manager of Licensing at SEGA of America, Inc. “Sonic Prime will feature everyone’s favorite hedgehog setting out on a new adventure, so we’re looking forward to providing innovative products to audiences everywhere that will bring the iconic character to life.”

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