MGA Entertainment, Inc. (MGAE), the world’s largest and fastest growing, privately held toy company, and videogame publisher Nighthawk Interactive, are joining forces to support the fall premier toy launch of the popular fashion doll brand, L.O.L. Surprise!™. The L.O.L. Surprise! game will launch globally, exclusively for Nintendo Switch™ as part of the new fall toy release.
“The world of L.O.L. Surprise! continues to grow around the world,” said Isaac Larian, CEO and Founder of MGA Entertainment. “We are working closely with the team at Nighthawk to ensure key attributes of the L.O.L. Surprise! fall toy line, like fashion, collectability and outrageousness, are brought to life in game play in ways that are fun and meaningful to our fans!”
L.O.L Surprise! is the No. 1 Toy Property* and the game will complement the release of the line’s fall series. The game will feature new characters, fashions and surprises while celebrating the enormous world of the L.O.L. Surprise! There will be many top-secret surprises added to the line, which will be revealed along the way.
“We are looking forward to delivering an engaging, entertaining, and joyful experience to the many L.O.L. Surprise! fans around the world,” said Joseph Sutton, President of Nighthawk Interactive. “Our close collaboration with MGA Entertainment is sure to result in the perfect complementary extension to the new dolls coming this fall.”
