Loaded, the leading management firm for many of the world’s biggest gaming content creators and influencers, today announced it has signed professional streamer and competitive gamer Maria “Chica” Lopez to its growing roster of talent. Under the agreement, Loaded will manage the key aspects of the gamer’s career including entertainment opportunities, sponsorships, media licensing, merchandising, book publishing, partnerships, appearances and more.
Chica began her professional gaming career on Twitch while attending college. Now at the age of 26, she is one of Twitch’s most popular female competitive gamers, garnering more than 1.2 million subscribers and over 6 million followers across social media. Chica, in addition to numerous accolades in Fortnite and other competitions, was also the first female gamer to join TSM esports organization before going back to streaming full-time solo.
Born in Puerto Rico, Chica is bilingual with a large fanbase of both English and Spanish speakers. Through her relationship with Loaded, Chica will be able to further attract audiences with her prolific streaming and content across social platforms and expand opportunities within the global gaming industry.
“Chica has built an incredible career within the industry, paving the way for other female competitive streamers. We are excited to help her continue to break barriers and serve as a role model for young girls who want to be proud to be called a gamer,” said Brandon Freytag, co-founder and SVP of Talent at Loaded. “Not only will we help her continue to grow her powerful presence online, but also create new opportunities that extend her brand offline.”
Chica joins Loaded’s current client list, which includes today’s most popular gamers Shroud, AnneMunition, DrLupo, CouRage and Summit1G, as well as MLB professional Bryce Harper and entertainer Jordan Fisher who are working with Loaded to expand their footprint within the gaming industry.