Mixer (Microsoft) has made a slew of big moves over the past year including signing exclusive talent like Tyler “Ninja” Blevins, Michael Shroud” Grzesiek, Cory “King Gothalion” Michael just to name a few. But have these changes yielded the rewards they sought out for when they acquired them?
Today Mixer will roll out quality of life features which should have a big-time effect on both streamers and viewers. Some of these features you might recognize from Twitch like auto hosting which is now not limited to partnered Mixer streamers. We believe these improvements are all for the good but will they help close the gap in viewership between its main competitor Twitch?
Microsoft released the following information today:
Auto-Hosting for everyone – We’ve spent the last month testing Auto-Hosting with Mixer Partners and now we’re excited to share it with every streamer. With this feature, you’ll be able to create a list of specific streamers that you want to automatically host when you’re offline. We’ve added a host of customization options as well.
Higher-Quality Emotes – This top community ask is no longer “Soon™”, it’s finally here! Starting today, we’re enhancing all emotes to 28 pixels across all platforms, introducing new prefixing requirements and completely refreshing our global emotes. New global emotes will be visible today and all partner emotes will be updated over the next few weeks.
Ad Break (Beta) – Our Mixer Partners have been testing advertising pre-roll for the last few months and now we’re expanding our advertising testing with an Ad-Break beta. With this, Partners can choose when they want to run ads during their stream. This was a request from the Mixer Partner community, and we’re excited to be testing it as part of the full package of monetization opportunities on Mixer.
Xbox Viewing Improvements – We’re continuing to add more features to the new Mixer viewing experience on Xbox. This new experience is built from the ground up to get you to your favorite streamers as fast as possible. With the April Xbox One system update that’s in some Insider rings now, you’ll see the additions of emotes and subscriber badging in chat.
(Ember messages will also get the flair they deserve to help them stand out. We’ve also made it easier to access stream settings for selecting chat layout or video quality. Outside of this latest Xbox One system update, we also expect to have Gift Subs available in the new experience in the coming weeks.)
Partner Badging on Homepage – To make it easier to find Mixer Partner channels, we’re adding the new badging to the homepage as well.
Notifications UX Improvements – We’ve added a new notification bell to the pages of channels you follow, so you have better control over which channels will trigger “go live” notifications.
Clips Creation Improvements – Clip creation is now available for more viewers of Mixer Partners and Verified channels in the Mixer app on iOS and Android. Clip creation on mobile respects the Rank, Subscriber, and Moderator permissions that the channel owner has set.
Mixer also says there will be more updates coming in the very near future with details coming soon. They also state that they will become more active in blogging sharing information about events, community news, and features.