Gen.G and McDonald’s are building on their successful partnership to provide employees with an exceptional gaming experience through the McDonald’s Gaming League. This collaboration allows McDonald’s employees to embrace their competitive spirit in the world of esports. With each passing year, the league continues to expand, with new regions joining the excitement. Southern California, Southern Plains, DMV, and Pacific Northwest are all set to participate, offering employees a chance to win enticing prizes and enjoy an elevated employee experience. This article explores the details of the McDonald’s Gaming League and its impact on the participating regions.
Expanding the McDonald’s Gaming League
Following the resounding success of previous seasons, Gen.G and Davis Elen Advertising, Inc., the local advertising agency for the participating regions, have joined forces to deliver an even more remarkable experience for McDonald’s employees. This year’s edition of the McDonald’s Gaming League introduces an enhanced prize pool, raising the stakes and heightening the level of excitement for participants.
The league kicked off on May 12th, 2023, across all participating regions. Employees in each region had the opportunity to vote for the game of their choice, and now they compete to secure a spot in the live playoff broadcast, which will be streamed on Twitch.tv/GenGesports. Local casters from each region will provide engaging commentary, adding to the overall entertainment value of the event.
Engaging Employees and Elevating the Employee Experience
The McDonald’s Gaming League serves as a testament to the company’s recognition of the growing popularity and significance of gaming culture. By partnering with Davis Elen, McDonald’s is fostering a positive employee experience and offering employees a chance to participate in a unique and vibrant community. The league caters to employees’ passion for video games, providing an avenue for them to showcase their skills and engage in friendly competition.
Patricia Chambers, Director of Media & Partnerships at Davis Elen, emphasizes the importance of catering to employees’ gaming interests: “McDonald’s employees are definitely no stranger to gaming; They’ve come to expect a rich gaming experience from their employer, and Davis Elen is proud to fuel their passion for video games alongside Gen.G. We’ve raised the stakes a bit for our team, and we’re sure they’ll enjoy this year’s tournament.”
Arnold Hur, CEO of Gen.G, shares the sentiment that gaming is a universal activity: “Gaming is really for everyone, and we are happy to partner with Davis Elen to bring this unique experience to McDonald’s employees for the third year, especially with the level up in prizing this year. It’s so refreshing for a major corporation to continue to recognize the popularity of the gaming culture and give their employees the opportunity to participate in a community that is so special.”
The McDonald’s Gaming League is back, offering employees an exciting opportunity to showcase their gaming skills and engage with their peers in a competitive environment. With Gen.G and Davis Elen Advertising, Inc. at the helm, this year’s league promises an elevated employee experience and an enticing prize pool. McDonald’s commitment to recognizing and embracing the gaming culture demonstrates their dedication to creating a positive and engaging work environment. As the McDonald’s Gaming League enters another thrilling season, employees across Southern California, Southern Plains, DMV, and Pacific Northwest can look forward to an exciting tournament that celebrates their passion for gaming.
