Miller Lite Set to Open Bar in Decentraland Metaverse

Many brands are heading to the metaverse these days, but few are showing up differently. To make the digital universe feel more like the real one, Miller Lite is building something simple that people know and love: a classic tavern.

Enter the Meta Lite Bar, the first brand-hosted bar in the metaverse, opening on February 7th, 2022 at 8 a.m. ET. Patrons (21+) are invited to enjoy an immersive, communal experience with interactive features like darts, billiards, a photo booth, a jukebox, and more! In addition to Miller Lite’s “Big Game” ad launch, patrons can enter to win real game-day beer! Plus, to celebrate the premiere, the Meta Lite Bar will be handing out limited quantities of exclusive wearable Miller Lite NFT swag for registered Decentraland users with a crypto wallet starting February 13th, 2022.

From February 7th to 13th, 2022 an average of ten patrons daily will win $500 cash (real, not crypto) to stock IRL game day parties with great-tasting Miller Lite with the Virtual Cheers for Real Beers giveaway.

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