Have you ever noticed how browsing habits have changed since the introduction of smartphones in Canada? With the big shift in internet usage and how we use it today, businesses and website owners have had to adapt by making their products or sites optimized for mobile viewing.
This has led to a revolution where all forms of content now must be optimized for mobile, a new standard for online content. It’s more important than ever to have a mobile-friendly site to stay up to date with the latest habits of everyone online and to stay competitive. In this article, we go into the reasons for this trend and explore the benefits of mobile-optimized sites, from gaming to everyday use.
Industries that are benefiting
Industries that have benefited from it are the usual suspects, such as social media and content creators. Another interesting industry that doesn’t necessarily come to mind is Canadian online casinos. With the majority of users now accessing sites via mobile devices, online casinos have had to adapt to this trend by creating both apps and optimized sites, which is evidently popular as new mobile casinos are popping up frequently in the Canadian market.
In only 10–15 years’ time when brick and mortar venues existed, sites are popping up on the regular that have been evidently popular and has now overtaken the physical market.
By providing mobile-friendly interfaces, users can play on the go if they have an internet connection. It’s easier for players to make deposits and withdrawals with the help of online banking, which has helped boost the overall convenience.
The benefits and drawbacks of mobile optimized sites
5 benefits of mobile sites:
- Better user experience: Mobile sites provide useful information on the fly, often with faster loading times and easier navigation.
- As more people use mobile devices, the sites are tailored to most users.
- Faster and better user experiences can lead to improved conversions.
- Competitive advantage: As it’s a new standard for online content in general, a mobile site has a competitive advantage over businesses that have yet to implement it.
2 drawbacks of mobile optimized sites:
- Limited screen space: It can be challenging for sites to get the message out with limited screen space.
- Development costs: Developing for mobile can be more expensive than a desktop site.
The future of mobile-optimized sites
With the trend of mobile browsing, there are no signs of it slowing down or stopping. More and more people continue to use the internet through their phones, and businesses that have not yet made the switch will be left behind.
In the coming years, we can expect to see more emphasis in this space, with businesses investing more resources in the development of mobile-friendly sites to provide a good user experience.
The online casino industry is expected to continue its rapid growth as more people turn to an enjoyable mobile gaming experience. It’s also perceived that mobile apps will slow down in terms of development, as smartphones today can execute most tasks straight into a browser.
According to recent studies, the desktop vs. mobile market share in Canada has closed the gap between the usage of both devices by a great deal. In 10 years, desktop users have gone over to mobile, and as of today, mobile users stand for 42% of the total market in Canada. By looking at the chart, we can clearly see that mobile is going to overtake desktop within 3 years.
