MrBeast and Ninja Battle Set to Host Ultimate Crown in July

Prime Day will return on July 12th – 13th, 2022! To celebrate, Amazon’s Crown Channel is hosting a summer heater of its own, with a celebrity gaming battle called Ultimate Crown on July 9th, 2022 (4-7 p.m. PDT) live on At Ultimate Crown Channel YouTube legend, MrBeast, and the Ultimate Gamer and entertainment icon, Ninja will go head-to-head in League of Legends gameplay for the ultimate bragging rights, and to be named the 2022 Ultimate Crown Champion’s belt.

Prime members and audiences from around the world can tune in on Twitch and Prime Video to watch Ninja, vs. MrBeast, supported by an all-star lineup of gamers, streamers, and their friends, competing live from Las Vegas at the HyperX Arena. The show will also be simulcast on Prime Video.

Twitch viewers can support their champion with custom emotes that influence the matches in real time. Prime members and live viewers in the chat will be eligible for giveaways and gifted subs during the stream to get in on the action. Prime members will also have a chance to attend the Ultimate Crown event live in person.

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