Bravo six, going dark. MTN DEW, MTN DEW AMP GAME FUEL and DORITOS today are joining forces with Activision’s celebrated Call of Duty franchise, in time for the highly anticipated release of Call of Duty®: Modern Warfare®. As part of the groundbreaking program, players will be able to unlock in-game rewards inside Modern Warfare with the purchase of any participating MTN DEW AMP GAME FUEL, MTN DEW or DORITOS products, simply by entering unique codes found on the packaging. The excitement kicks off on Sept. 14 with a livestreamed, competitive event – the MTN DEW AMP GAME FUEL Celebrity PRO-AM. This special pre-release exhibition pairs gaming professionals with celebrities in an adrenaline-inducing experience that highlights the new 2v2 game mode in Call of Duty: Modern Warfare.
“We’re thrilled to join forces with Activision just ahead of the hugely anticipated Call of Duty: Modern Warfare release,” said Erin Chin, Senior Director, Marketing, Mountain Dew and MTN DEW AMP GAME FUEL. “We put a stake in the ground when we launched Game Fuel last year, and we’re excited to continue delivering one-of-a-kind experiences, like this month’s PRO-AM with Modern Warfare – sure to be one of the most exciting games of the year.”
“This dynamic collaboration is a best-in-class example of the power of PepsiCo’s food and beverage portfolio coming to life for consumers on one of the world’s largest stages,” said Leslie Vesper, Senior Director, Marketing, Doritos. “Doritos and DEW are known for providing players with unique ways to access exclusive gaming experiences, and now we’re taking this to a new level by working closely with Activision for Modern Warfare.”
Published by Activision and developed by Infinity Ward, Call of Duty: Modern Warfare is scheduled for global release Oct. 25. The game delivers an epic re-imagining of one of the most iconic and thrilling video game properties in history, Modern Warfare.
Even More Rewards: Unlock Double XP with Purchase
From Oct. 6 through Dec. 31, Modern Warfare gamers will be able to unlock 2XP** with codes found on participating DORITOS packs, MTN DEW and DIET MTN DEW as well as MTN DEW AMP GAME FUEL re-sealable cans. Beginning Oct. 6, codes can be redeemed by visiting www.mountaindew.com/callofduty
Additionally, with the first purchase of select MTN DEW AMP GAME FUEL coded products, gamers will receive their own #VictoryInACan – with access to an exclusive operator skin (timed exclusive until 12/31/2019.) Packaging will also display sleek Call of Duty: Modern Warfare inspired graphics. Players can purchase specially marked products across select retail partners.
Even More Access: The MTN DEW AMP GAME FUEL Celebrity PRO-AM
On Sept. 14, MTN DEW AMP GAME FUEL will bring together some of the top names in music, sports and entertainment for the first-ever Call of Duty: Modern Warfare PRO-AM tournament. Taking place at the Thunder Esports Center in Long Beach, CA – the PRO-AM will pair well-known gamers such as Shroud, H3CZ and Aydan with NBA athletes like D’Angelo Russell (Golden State Warriors) and Karl-Anthony Towns (Minnesota Timberwolves), as well as actress Ajiona Alexus (Light as a Feather, 13 Reasons Why, Empire). Players will be able to try out a series of traditional 6v6 multiplayer matches, as well as the game’s intense new Gunfight 2v2 mode, more than a month before the epic title’s Oct. 25 release. Gunfight 2v2 mode is an epic evolution of Call of Duty’s famed overall multiplayer that players can quickly jump in and out of, streamlining battles for a thrillingly intense gameplay experience. The winning team will receive a prize of $25,000 to donate toward their choice of a participating charity; the secondary charity will also receive a $10,000 donation:
- The Call of Duty Endowment – The world’s leading non-profit funding the placement of US and UK military veterans into high quality civilian careers. To date, the Endowment has funded the placement of more than 60,000 veterans into jobs with a goal of 100,000 placements by 2024.
- The AbleGamers Charity – The leading charity creating opportunities that enable play, in order to combat social isolation, foster inclusive communities, and improve the quality of life for people with disabilities.
To ensure fans don’t miss a second of the heart-pumping showdown, the event will be livestreamed across Twitch, Facebook and Twitter on Sept. 14 at 12pm PT. DEW Nation can tune in to cheer on their favorites and watch the teams face off on the (digital) battlefield by visiting https://www.twitch.tv/
Even More Options: Introducing the Newest MTN DEW AMP GAME FUEL Flavor
MTN DEW AMP GAME FUEL is committed to providing players with more options than ever before to #LVLUPTHEGAME. In addition to its four existing offerings, the brand is also introducing a new, limited-time edition flavor – Charged Orange Storm. The portfolio contains ingredients shown to improve accuracy and alertness, coupled with next-gen hardware, like a no-slip grip that mirrors the sensory design of gaming accessories.
Consumers can uncover Call of Duty Operator rewards across five game-winning MTN DEW AMP GAME FUEL flavors: Charged Cherry Blast, Charged Cherry Burst, Charged Original DEW, Charged Tropical Strike and Charged Orange Storm. They can also pick up participating DORITOS packs in Cool Ranch, Nacho Cheese, Spicy Nacho, Flamin’ Hot Nacho and other flavors. Participating MTN DEW beverages include original and diet 12oz. cans, 20 oz. bottles, as well as a new 16oz Alumitek bottle – created especially for this partnership.