MTN DEW Signs Deal With GreenPark Sports

GreenPark Sports, the publisher, and developer of fan-focused mobile games and social experiences is pleased to announce a collaboration with MTN DEW that they’ve been hinting at on social media. Prior to the start of each NBA game, MTN DEW will be sponsoring the 3-point prediction card that may ask players “Which team will make the most threes?” or “Who will hit the first three?”.

In addition to the MTN DEW collaboration, GreenPark has added a new game mode, Greenie Rush, where players race through a fast-paced obstacle course. In addition to dodging balls, spinning mechanisms, and treadmills, players will need to quickly pass through a series of gates that asks them questions about each NBA game such as: “Which team made more free throws?”, “Who grabbed the most rebounds?”, and “Who racked up the most assists?”.

Greenie Rush Obstacle Course Tests Players Knowledge of NBA Games. GreenPark Selected to be a part of the PepsiCo Labs Digital Marketing Pilot Program.

“Greenie Rush is something that the team has been hard at work on and is already one of my favorite things to play while in GreenPark,” said Ken Martin, Co-Founder, and CEO at GreenPark. “It is incredibly exciting that brands are not only taking notice of GreenPark but also believe in what we are building. As we grow as a company, we’ll continue to work with brands that make sense for our fans and are able to feature them in seamless integrations.”

GreenPark was recently selected for a pilot program with PepsiCo Labs, the technology venturing arm at PepsiCo that identifies and embeds breakthrough tech start-ups into the company to help meet business goals.

“We’re excited to be partnering with PepsiCo on an immersive virtual experience in GreenPark. We want to help extend the equity MTN DEW has built with the NBA. In 2020, MTN DEW announced its title partnership with the NBA All-Star 3-PT Contest, and as the Official Soft Drink of the NBA, MTN DEW will continue to align with the excitement of the 3-point shot throughout the year via media and content executions,” said Roshni Cox, Head of Brand Partnerships at GreenPark. “As a sponsor of ultimate fandom, MTN DEW will be able to leverage Green Park to connect and engage with a new generation of NBA fans throughout the season.”

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