Myth Inks YouTube Exclusive Partnership Deal

The deal was supported by global gaming firm Loaded, which also represents CouRage and DrLupo, among others that also signed exclusive Livestream deals with YouTube. A Loaded exec can discuss this news as well as serve as a resource for any gaming trend and creator stories you may be working on.

Gamer Ali “Myth” Kabbani today announced his exclusive partnership deal with YouTube Gaming to stream gameplay and post videos exclusively on YouTube. He will kick off his first Livestream on the platform beginning tomorrow, July 12th, 2022.

Myth joins the global platform amid YouTube Gaming’s July Lineup, a celebration of streaming content for gaming fans featuring some of the biggest LIVE moments from top gaming creators around the world live streaming their gameplay, hosting epic events, and sharing special items from top games

Myth is among the most storied live creators with more than 21 million followers across his content and social platforms and more than 158 million lifetime views. He began his career on YouTube in 2013, before launching a Twitch channel in 2016 where he has garnered more than 7.4 million followers within the past five years. Through this partnership with YouTube Gaming, Myth will continue to stream a variety of games across many genres and extend his brand with new content that further engages the gaming community more broadly.

“I couldn’t be more excited to be making the move to YouTube. Ever since I decided to make gaming and streaming my full-time focus, my passion for entertaining and community building has only grown. I’m really looking forward to developing the culture of live-streaming on YouTube and their support for my content, brand vision, and community will enable me to do more of what I love,” said Myth.

Myth teaming up with YouTube was supported by Loaded, Myth’s management company responsible for overseeing key areas of his career, including sponsorships, media licensing, merchandising, partnerships, appearances and more. In addition to Myth, Loaded also represents CouRage and DrLupo who previously signed exclusive Livestream deals with YouTube.

“We’re excited to see Myth take this leap. He’s been so energized by the idea of getting to reestablish and grow his live streaming community on YouTube, where it all began for him,” said Bridget Davidson, President, Talent at Loaded. “Over the last several years, Ali has shown an incredible range in content from gaming to IRL, to just chatting. The transition to YouTube will allow him to continue expanding his content, brand, and audience and we’re confident he will find immense success at his new live-streaming home.”

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