2K today announced a new apparel collaboration with global sports company PUMA to introduce the latest edition of the Court Rider sneaker line in NBA 2K21, the PUMA Court Rider 2K. Part of the PUMA x 2K Collection, the new shoe is available in-game before retail and features a showstopping design of vibrant colors and playful vibes that are perfect for players hooping in the NBA 2K21 City or 2K Beach.
Starting June 2nd, 2021 NBA 2K21 gamers can suit up their MyPLAYERs in new PUMA Court Rider 2K sneakers in-game, before the sneakers become available for purchase worldwide on June 21st, 2021. The PUMA x 2K collection also includes a short sleeve and long sleeve T-shirts with the classic PUMA Hoops mascot, as well as a dual-colored hoodie with a bold NBA 2K21 graphic.
And as a special surprise to fans in the United States only, 2K and Puma are rewarding the first 21 players who selected a PUMA endorsement deal in their MyCAREER journey in NBA 2K21 with a physical pair of the Court Rider 2K to sport on the real court.
The full collection launches globally in-store and online from June 21st, 2021.