The Orlando Magic today announced a multiyear partnership with Arcade1Up, the leader in retro home arcade machines. As part of the partnership, Arcade1Up’s arcade games will be featured throughout Magic’s home arena, the Amway Center. The partnership expands Arcade1Up’s footprint in its home state of Florida and the interactive arcade experience is it’s first in an NBA arena.
“The Magic are thrilled to team up with Arcade1Up and further enhance the fans’ game experience both on and off the court,” said Magic Senior Vice President of Global Partnerships J.T. McWalters. “Coming to Magic games inside the award-winning Amway Center has always been about creating legendary experiences and this partnership with Arcade1Up will certainly help amplify that.”
The partnership will also feature brand integrations including in-arena signage during all Magic home games, and co-branded digital and social content. In addition, Arcade1Up and the Magic will offer fans a variety of promotions throughout the season.
“We are thrilled to partner with the Magic to create another one-of-a-kind arena experience,” said Arcade1Up CEO, Scott Bachrach. “Amway Center is known for premium sports and entertainment events, and we want to enhance those moments by giving fans and concertgoers the opportunity to enjoy the ultimate retro arcade experience.”
Arcade1Up’s NBA JAM: Shaq Edition will be part of the retro arcade experience in the Amway Center and will be available at the Orlando Magic team shop.