PUBLISHER OF LICENSED VIDEO GAMES FOR KIDS ‘OUTRIGHT GAMES’ POSTS £22 MILLION REVENUE IN Q4 2020 UP 75% YEAR
ON YEAR.
Following the launches of Transformers, PAW Patrol and Ben 10 Video Games the company forecasts an unprecedented growth in 2021.
This dramatic growth for the young company was driven by tentpole video game releases in collaboration with the biggest names in kids’ entertainment such as Nickelodeon and Cartoon Network.
The company also saw a smash hit Christmas gifting period showing the enduring relevance of kids’ video games over the holidays. This was the result of high-profile launches from some of the biggest franchises in kids’ entertainment such as PAW Patrol, DreamWorks TrollHunters, TRANSFORMERS, Ben 10, and Ryan’s World.
Building on this momentum, Outright Games is set to continue this enormous growth and will triple its total existing portfolio of 18 titles by the end of 2022. Outright Games is also increasing the number of big-name licensing partners, building on existing relationships with entertainment giants such as Sony Pictures, Universal, Nickelodeon, and Cartoon Network.
Adam Whittaker, CFO of Outright Games commented on the company’s growth; “2020 was our biggest year to date, and allowed us to cement our position as the leading publisher in this market. The continued growth in sales output and the number of titles we are able to produce is unprecedented. We are excited to continue to grow this going into 2021.”
Head of Sales and Licensing, Terry Malham-Wallis highlights; “2020 was a huge year for us, thanks to the fantastic relationships we have with our industry-leading family of licensing partners. In 2021 we have an even more exciting and diverse line-up of beloved franchises and their enduring characters that we’re bringing to life in the world of video games”.
Terry Malham, CEO of Outright Games said; “In just four years Outright Games has positioned itself at the front and center of the kids’ games market, and our massive success in 2020 demonstrates how much potential there is in this sector. In 2022 we are looking to triple our output, by working with new partners, embracing new technologies and new revenue platforms. We will continue to grow as the industry’s most trusted source of family-friendly interactive entertainment, bringing the biggest blockbuster names to video games.”
