Bungie, in collaboration with Activision, aim to expand the Destiny 2 adventure through new and existing licensee partners for Destiny 2’s merchandising program.
Bungie has partnered with Funko to bring Destiny‘s story characters to life in Pop! Vinyl form. This August, consumers can collect iconic characters from the Destiny 2universe including Cayde-6, Ikora Rey, and Commander Zavala with other supporting characters at select retailers.
Destiny 2‘s availability on PC for the first time also presents a strategic partnership opportunity with Razer featuring a product suite of gaming peripherals: the Razer Ornata Chroma keyboard, the Razer ManO’ War Tournament Edition headset, the Razer DeathAdder Elite mouse, and the Razer Goliathus Speed mouse mat.
Other Bungie licensee partnerships include, BioWorld (Apparel), KontrolFreek(Performance Thumbsticks for Gaming Controllers), Insight Editions (Art Books, Journals and Poster Books), Mattel – MEGA Construx (Construction Sets),McFarlane Toys (Action Figures and Collectibles), Think Geek (Accessories and Collectibles), ThreeA (Collectible Figures), and RockLove (Jewelry).
Partner brands will make an appearance at the Destiny 2 Gameplay Premiere taking place on May 18 in Los Angeles, California.
Destiny 2‘s merchandising program continues to grow and evolve the franchise’s legacy while offering consumers new, exciting extensions to the universe beyond console and PC in key categories, including Apparel, Electronics and Accessories. Visit the Bungie store at: http://bungiestore.com.
