With the acquisition of Evil Geniuses, a premier global esports team, PEAK6 Investments is in for the win. Headquartered in Seattle, Evil Geniuses carries a long history and is one of the most recognizable brands in professional gaming. Evil Geniuses maintains a roster of top players in popular titles including Dota 2, Call of Duty, Rocket League, Fortnite, and Tom Clancy’s Rainbow Six Siege.
“We’ve long been investors in traditional sports and are thrilled to enter the competitive gaming community in such an impactful way,” said Jenny Just, co-founder of PEAK6. “Having watched the esports industry grow and evolve, we are aligned with Evil Geniuses’ vision to create meaningful and innovative experiences for fans and athletes alike. This alliance enhances our mission to lead with an unrelenting competitive drive and a desire to embrace today’s consumer through technology.”
As part of the transaction, Nicole LaPointe Jameson has been appointed CEO of Evil Geniuses, where she will lead the organization’s growth strategy and have day-to-day operating responsibility.
“As a fan and a business professional, I’m honored to be joining Evil Geniuses and excited to take a lead in helping this organization take a bigger role in the thriving esports scene,” said Jameson.
Evil Geniuses recently inked a two-year deal with Razer for tools and peripherals, expanding its growing group of corporate partnerships that includes Monster Energy and Xfinity. Jameson will continue to expand the EG reach with new partnerships and initiatives to enhance the fan experience and help the teams compete at the highest levels.
Phillip Aram, COO of Evil Geniuses, added: “PEAK6’s strong track record of building and transforming businesses makes them the perfect partner for Evil Geniuses. This new relationship embodies our promise to deliver excellence not only to our fans and communities, but also our players and staff.”
Terms of the transaction were not disclosed.