GameStop and OpTic Gaming have entered into a partnership to develop in-store content and experiences for the world’s largest video game retailer.
Staying true to its “Power to the Players” ethos, GameStop will be developing Gaming Clinics, a mix of live and virtual events aimed at helping the Greenwall hone their skills through teachings from top OpTic Gaming athletes. Further, GameStop will be enabling fans of the OpTic Gaming brand exclusive opportunities to meet with their favorite players and creators in-person throughout the partnership.
“For over a decade, GameStop has been an ancillary supporter both of our brand and fans. Now through this partnership, OpTic Gaming can help curate GameStop’s success in esports,” said Chris DeAppolonio, EVP – Partnerships, Infinite Esports & Entertainment. “We look forward to bringing new and exciting opportunities for the Greenwall both in and out of GameStop stores.”
“GameStop has been a core part of our early retail gaming experiences,” said Ryan Musselman, President, Infinite Esports & Entertainment. “This partnership is a testament to our roots, and to OpTic Gaming becoming a powerhouse within the gaming and entertainment space.”
“The DFW area is becoming the epicenter of esports and we are excited to partner with a storied franchise such as OpTic Gaming – who also share our local roots in North Texas,” said Frank Hamlin, Chief Marketing Officer for GameStop. “Through this partnership, we are hoping to provide access and resources to the amateur community that’s looking to learn new techniques and strategy from the very best in esports,” Hamlin added.
