The battle royale mobile game unveils “Beat Drop” a groundbreaking label to further unite the worlds of music and gaming, and let players discover the next big music hits.
“Beat Drop” is set to keep the adrenaline pumping, providing music and music-related content to motivate PUBG MOBILE’s player base in its fast-paced battlegrounds. The new PUBG MOBILE music label aims to shine a spotlight on amazing up-and-coming artists across the world, produce industry-defining tracks with established icons and provide players with epic songs to heighten their PUBG MOBILE experience. A play on words, “Beat Drop” evokes sensations of the heart-pumping climax of an EDM song mixed with one of the game’s most climactic moments, the classic “Airdrop” game element.
The announcement comes just after PUBG MOBILE’s monumental, inaugural and award-winning in-game K pop concert. The game has covered all kinds of genres, from partnerships with internationally renowned DJs and viral internet sensations, to producing its own original music with POWER 4, PUBG MOBILE’s virtual band. All this has opened up the possibilities for the kinds of music PUBG MOBILE can produce in the future under its own “Beat Drop” PUBG MOBILE music label.
