RED BULL LAUNCHES AUGMENTED REALITY GAMES FEATURING FIVE RED BULL ATHLETES

Red Bull launches Discover Your Wiiings, a series of dynamic augmented reality (AR) games featuring five Red Bull athletes. The Discover Your Wiiings games are live now through March 31 on the Red Bull AR App, providing players with the opportunity to engage with custom AR games for a chance to win exclusive prizes including a custom activation surfboard, skateboard, custom computer case, Scott helmet and remote-control race car.  

Players must download the Red Bull AR app on their smart phone, select the athlete game of their choice, and unlock it by scanning a can or pack of Red Bull Energy Drink, Red Bull Sugarfree or Red Bull Zero (8.4 fl oz and 12 fl oz single serve can size; as well as 4- and 12-packs). Top scoring players of each game will win a grand prize with one of the athletes, a custom sport item or signature merchandise.

Athletes with their own Red Bull AR game are gaming phenom Tyler “Ninja” Blevins, four-time World Champion surfer Carissa Moore, skateboarding sensation Zion Wright, motorsports legend Travis Pastrana and mountain biking standout Kate Courtney. The Discover Your Wiiings AR games feature a life-like visual effect, transporting the player onto a course designed specifically to each sport including gaming in an e-arena, surfing epic waves, skateboarding through a street skate park, racing across a dirt track and mountain biking through the rugged forest.

The research and development of the game, preceding the launch eleven months prior, focused on applying computer vision techniques employed in manufacturing and robotic automation industries. Recognizing a Red Bull can with a significant amount of aluminum reflection and an undistinguished cylinder shape while stably tracking the can in 3D space was incredibly challenging to tackle for the engineers and developers. Behind-the-scenes the game is a combination of art and science, but for the player it transports them to new worlds while displaying points-scored for a chance to win once-in-a-lifetime prizing.

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