From September 16th through October 14th, Polly Pocket will join Livetopia with a bespoke experience that encourages players to be curious, capable, and tenacious through exploration and experiences that are uniquely Polly. Explore Polly Plaza, interact with custom NPCs of Polly and her best friends Lila and Shani, and go on one-of-a-kind journeys throughout Polly’s Livetopia world. On the first three Fridays of the program, players will receive a new custom compact to shrink down and explore, all reflecting the cherished brand and each character’s personality.
In recognition of the 60th anniversary of the Barbie Dreamhouse, the pop culture icon will become one of the latest Mattel brands integrated into the Roblox universe. Debuting September 30th through October 28th, the Barbie Livetopia experience celebrates her equally iconic Dreamhouse and 60 years of giving dreams a home. Gameplay will feature an epic party where players can immerse themselves in a virtual representation of the playset and explore various floors. The Barbie Livetopia collaboration offers players the chance to explore exciting features and the many iterations of Barbie, with custom NPCs for the community to interact with through fun, playful activities. Derived from the adored Dreamhouse launched in 1962, the Barbie Roblox integration will inspire players to take their digital adventures to their real-world playsets and vice-versa.
Livetopia is a top 3 roleplay style game, and top 10 overall, on Roblox. Role play style games, which enable players to choose their own roles, outfits, and jobs, are the most popular among audiences ages 6-12—, particularly girls. In partnership with Super League Gaming (Nasdaq: SLGG), a global leader in metaverse gaming, these integrations will connect back to brand stories and products, encouraging engagement and experiences that promote real-world doll play. Suffice it to say, Livetopia is a natural destination for modern-day fans to further experience and embrace Barbie and Polly Pocket.