Skylanders Imaginators and Middle School: The Worst Years of My Life Celebrate Epic Imaginations with Two Awesome Offers

Posted by Activision Blizzard, inc

GameStop Loyalists Who Pre-order Skylanders Imaginators Receive Free Tickets to Middle School: The Worst Years of My Life!

Drawing Contest Invites Fans to Submit Drawings of their Ultimate Skylander for Chance to Win a Hometown Movie Screening



SANTA MONICA, Calif.–(BUSINESS WIRE)– Middle School: The Worst Years of My Life and Skylanders® Imaginators, the newest video game in the award-wining toys-to-life franchise, have one major thing in common: they’re giving kids the freedom to re-write the rules of play! To celebrate the launch of the film on Oct. 7 and videogame on Oct. 16 in North America, the two powerhouse entertainment brands are teaming up to give kids even more ways to unleash their creativity with an epic contest this fall.

Starting Sept. 19, Skylanders Imaginators and Middle School: The Worst Years of My Life are kicking off a “Drawing-to-Life Contest.” Based on the best-selling book series, Middle School: The Worst Years of My Life follows lead character and aspiring artist Rafe through tumultuous days as a student where he uses his wild creativity to draw new worlds. Now Skylanders Portal Masters and Middle School fans are invited to submit drawings of their idealSkylander – the crazier the better — for a chance to win a hometown viewing party of Middle School: The Worst Years of My Life for up to 100 of their friends and family! To participate, fans simply draw their imagined Skylander and submit it via Instagram using the dedicated hashtag #SkylandersMiddleSchoolContest. Winners will be chosen by a panel of judges that includes Toys For Bob and CBS Films. More information, including rules, can be found here.

“I was inspired by my eight-year-old son and his friends to start writing books that would help kids fall in love with imagination and reading,” said authorJames Patterson. “It’s great to see all the ways that kids will have to explore their creativity this fall.”

GameStop’s Skylanders® Adventure Club members in the US also will get a special treat. Fans who pre-order Skylanders Imaginators will receive two free movie tickets to Middle School: The Worst Years of My Life while supplies last between Sept. 24 – Oct. 16, 2016. Being a Skylanders® Adventure Clubmember gives fans exclusive toy offers and first looks at the newest Skylanders content.

Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is bringing more content and characters to Skylanders Imaginators – the game lets fans unleash their imaginations like never before in a Skylanders® game. Skylanders Imaginators offers players immense possibilities — including appearance, powers, abilities, names, catchphrases, musical themes and much more – to create the wildest Skylanders imaginable. Developed by Toys For Bob, Skylanders Imaginators supports all 300+ Skylanders from previous games and will launch on October 16, 2016in North America. The Skylanders Imaginators Starter Pack will be available for the suggested retail price of $74.99.

Middle School: The Worst Years of My Life is based on the hilarious and poignant book series from best-selling author James Patterson. The upcoming live action comedy tells the tale of Rafe Khatchadorian. Rafe has an epic imagination…and a slight problem with authority. Both collide when he transfers to an oppressive, rule-crazy middle school. Drowning in do’s and don’ts, Rafe and his scheming best friend Leo hatch a plan to break every rule in the school’s Code of Conduct. It’s Ferris Bueller meets Home Alone as their battle with Principal Dwight explodes into chaos both real and imagined. But Dwight displays his own fiendish creativity, striking back at the rulebreakers. Meanwhile, Rafe struggles to hide his misbehavior from Jeanne, the straight-A, overachieving girl of his dreams, and at home, his mother’s boyfriend — a moochy, jack-of-no-trades named Bear — threatens to become his stepfather. Starring Griffin Gluck, Lauren Graham, Rob Riggle, Thomas Barbusca, Isabela Moner, Andy Daly and Adam Pally, Middle School: The Worst Years of My Life opens in theaters on Oct. 7!

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