Audfly to Incorporate Turtle Beach Corporation’s Cutting-Edge HyperSound Directed Audio Technology into New Consumer and Industrial Solutions Globally
Leading gaming accessory business Turtle Beach Corporation, today announced it has partnered with Chinese audio firm Audfly Technology to commercialize the Company’s HyperSound directed audio technology. Audfly is a pioneer and leader focusing on acoustics innovation and is one of the foremost experts in directed audio technology with an existing product line that utilizes directed audio. Audfly will incorporate and further commercialize the innovative HyperSound IP, including HyperSound Glass, into new products for commercial, retail, business, and consumer applications.
“We’ve long seen the potential for HyperSound technology, and this partnership with Audfly will fulfill our vision for bringing this groundbreaking audio technology to new markets while we focus on the tremendous opportunities in our core gaming business,” said Juergen Stark, Chairman & CEO, Turtle Beach Corporation. “Unlike other directional audio solutions, the HyperSound capability we’ve developed after years of research and advancements enables high-quality audio from reasonably sized flat panels. We’ve protected these innovations with an encompassing set of global patents which will now be utilized by Audfly to further the technology and pursue future product opportunities. We’re very excited to see the advancements Audfly will bring to consumers and businesses using this technology.”
HyperSound technology is a unique approach to sound delivery that generates a highly directional, narrow beam of audio utilizing an ultrasound carrier and patented technology that took years to develop. Similar to how a flashlight directs a beam of light, HyperSound directs a beam of audio to targeted listeners in a specific spot, delivering an immersive, 3D-like audio experience. HyperSound Glass is similar in design to touchscreen glass, where there are multiple layers of transparent materials and electronics working in conjunction with the glass. With HyperSound Glass, the screen you are watching is also the speaker, generating a beam of ultrasound that delivers crisp, clear audio to the targeted viewer. HyperSound has also been proven to enable significant improvements in listening clarity for users with hearing loss.
“We are building the future of this technology and utilizing Turtle Beach’s HyperSound technology enables us quick access into the global directed audio market. This is a major advancement for Audfly,” notes Zhen Li, Chairman & CEO of Audfly Technology. “We’re excited to partner with Turtle Beach in this very important and pioneering space and are looking forward to additional breakthroughs in directed audio.”
The partnership is structured as a strategic cooperation for both companies where Audfly is able to utilize the innovative HyperSound IP, including the brand, market info, and distribution channels, and further develop the technology. In return, Turtle Beach will receive revenue sharing for all HyperSound-based products. Once certain objectives at met, Audfly will have the option to fully acquire the HyperSound IP from Turtle Beach Corporation.